Le Lézard
Classified in: Science and technology

Casio G-SHOCK Commemorates 35 Years Of Innovation In Absolute Toughness With Anniversary Event



DOVER, N.J., Nov. 10, 2017 /PRNewswire/ -- Last night, G-SHOCK kicked off its yearlong 35th anniversary celebration with an exclusive press conference and live performances by DJ and founder of streetwear brand Off-White, Virgil Abloh, and headliners, A$AP Mob at The Theater at Madison Square Garden in New York City. The celebratory event offered G-SHOCK executives and friends the opportunity to honor the brand's legacy, recapping 35 years of innovation, and sharing exciting future plans.

Casio G-SHOCK Kicks Off Yearlong 35th Anniversary Celebration

The evening began with David Johnson, Vice President of the Timepiece Division for Casio America, leading a press conference that featured G-SHOCK executives speaking to an audience of over 1,300 attendees regarding the evolution of the brand. President of Casio Computer, Mr. Kazuo Kashio offered a retrospective of Casio's rich legacy, while Founding Father of G-SHOCK, Mr. Kikuo Ibe unveiled the first-ever, sapphire crystal G-SHOCK  ? a prototype model fusing the most fragile material with G-SHOCK's hallmark toughness. Also revealed at the celebratory event was the newest timepiece from the namesake Master of G line, a solar GPS navigation Rangeman. Equipped with GPS capability, triple sensor and low-temperature resistance, this new solar-powered model connects to the G-SHOCK app to allow 3D log mapping to route the wearer's every adventure.

Executive Managing Officer, Mr. Shigenori Itoh led the test of toughness for the evening alongside Hockey Hall of Fame member and former General Manager of the New York Rangers Mark Messier, who recreated the iconic first G-SHOCK commercial through an epic display of shooting watches into a hockey net in place of a puck.

G-SHOCK Athlete, Louie Vito, RedBar Group Founder Adam Craniotes, Author and Condé Nast Traveler Editor, Matt Hranek, KITH Owner, Ronnie Fieg, and other friends of the brand also joined executives onstage to discuss the growth of G-SHOCK as a leader in timepiece innovation.

On display throughout The Theater were key  timepieces representing all of G-SHOCK's collections, including MR-G, MT-G, Master of G and women's S Series. Custom artwork included hand-painted pieces by artist and longtime collaborator, Eric Haze, who designed the celebratory logo and identity for the 35th anniversary. Haze has worked with the brand for over 20 years, and also designed the official logos for the 25th and 30th anniversary celebrations as well as signature models.

The news conference was followed by a cocktail hour with music by DJ and Founder of streetwear brand Off-White, Virgil Abloh, with the evening concluding with an exciting, energy-filled performance from A$AP Ferg alongside other A$AP Mob members, including A$AP Ant, Cozy Boys, A$AP Nast and A$AP Twelvyy.

Celebrities, actors and influencers such as Grammy-Award winner recording artist T-Pain, acclaimed grime artist Skepta, Designer Nicole Miller, Model and son of P. Diddy Christian Combs and tattoo artist Jon Boy, as well as G-SHOCK athlete and Olympian Louie Vito also attended the milestone event.

Please use the link below to download event imagery shot by Ryan Muir: https://app.box.com/s/sb4s7xwy6w78akfq5befndpksen6vwn3.

Please use the link below to download event imagery from AP: http://bit.ly/2zz57if

For more information on upcoming G-SHOCK product releases, visit http://www.gshock.com/

About G-SHOCK
CASIO's shock-resistant G-SHOCK watch is synonymous with toughness, born from the developer Mr. Ibe's dream of 'creating a watch that never breaks'. Over 200 handmade samples were created and tested to destruction until finally in 1983 the first, now iconic G-SHOCK hit the streets of Japan and began to establish itself as 'the toughest watch of all time'. Each watch encompasses the 7 elements; electric shock resistance, gravity resistance, low temperature resistance, vibration resistance, water resistance, shock resistance and toughness. The watch is packed with Casio innovations and technologies to prevent it from suffering direct shock; this includes internal components protected with urethane and suspended timekeeping modules inside the watch structure. Since its launch, G-SHOCK has continued to evolve, continuing to support on Mr. Ibe's mantra "never, never give up." www.gshock.com

About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world's leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of "creativity and contribution" through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com.

FOR MEDIA INQUIRIES CONTACT:
Erica Mapa / Kellyn Slone
Cornerstone
(212) 741-7100
Ericamapa@cornerstoneagency.com 
Kellyn@cornerstoneagency.com

Sue Vander Schans / Alli Colasacco-Sharpe
CASIO AMERICA, INC.
(973) 361-5400
SVanderSchans@casio.com 
AColasacco@casio.com

 

SOURCE Casio America, Inc.


These press releases may also interest you

at 10:29
BONN, Germany, November 18, 2017 /PRNewswire/ -- Small islands introducing some of the most ambitious clean energy plans in the world   The Environment Minister of the Maldives is calling on developed countries to honour their commitments to...

at 07:03
VANDENBERG AIR FORCE BASE, Calif., Nov. 18, 2017 /PRNewswire/ -- Today, NASA launched NOAA's next-generation polar satellite, the Joint Polar Satellite System-1, into space. Two Raytheon (NYSE: RTN) weather programs are mission-critical components of...

at 01:15
NEW YORK, Nov. 18, 2017 /PRNewswire/ -- Isa Yu, the co-founder of Moeda, the first cooperative banking platform powered by blockchain technology, was invited to speak at the Blockchain for Social Impact Conference this Friday at the Microsoft...

17 nov 2017
In the news release, ChikPea CEO, Adam Kleinberg, Welcomes New Chief Financial Officer Onboard, issued 17-Nov-2017 by ChikPea over PR Newswire, we are advised by the company that the seventh paragraph should read "Adam Kleinberg, Chief Executive...

17 nov 2017
DUBLIN, November 17, 2017 /PRNewswire/ -- The "Wearable Computing Market - Forecasts from 2017 to 2022" report has been added to Research and Markets' offering. Wearable computing market is projected to witness a compound annual growth rate of...

17 nov 2017
The Government of Canada provides funding in support of the North Vancouver Community Arts Council's North Shore Cultural Mapping Project VANCOUVER, Nov. 17, 2017 /CNW/ - The Government of Canada supports Canada's creative industries by providing...




News published on 10 november 2017 at 16:04 and distributed by: