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Swiss Watch Brand Longines and Ambassador Andre Agassi Launch Conquest V.H.P. Collection at World Trade Center Boutique in Manhattan
MIAMI and SAINT-IMIER, Switzerland, Nov. 7, 2017 /PRNewswire/ -- Swiss watch brand Longines and Ambassador of Elegance Andre Agassi were joined by retail partners and friends for the official US launch of the Conquest V.H.P. Collection in downtown Manhattan on Tuesday, November 7th. Andre Agassi was joined by Juan-Carlos Capelli, Vice President and Head of International Marketing, and US Brand President Pascal Savoy, who welcomed guests to the Longines Boutique at the Westfield World Trade Center.
As a paragon of excellence in tennis performance, it was only natural that Andre Agassi be present with Longines to help officially launch the brand's new sports watch collection, the Conquest V.H.P. In addition to his Olympic gold medal, Agassi is also the winner of four Grand Slam singles titles, the Davis Cup, and the Masters Series. Since retirement, Agassi devotes his time to his family and his charity work through The Andre Agassi Foundation (founded in 1994), whose mission is to provide educational opportunities for the youth of Las Vegas. Longines is proud to support The Andre Agassi Foundation.
This year marks Andre Agassi's tenth year as a Longines Ambassador. Mr. Capelli asked Mr. Agassi to share his perspective as an athlete about Longines' new Conquest V.H.P. Collection:
"As an athlete, precision and timing are everything," said Agassi. "I like a real sports watch like the Conquest V.H.P. that can stand up to strong forces, like a powerful serve."
The event also celebrated Longines' mastery of quartz technology for more than 60 years. Guests were presented with a movie about the Conquest V.H.P., one of the most accurate quartz wristwatches in the world. Mr. Capelli gave insights into its "very high precision" (V.H.P.) movement for an analogue watch (± 5 s/yr), and discussed its ability to reset its hands after an impact or exposure to a magnetic field using the GPD (gear position detection) system. Remarking on the significance of the new Conquest V.H.P. Collection launch, Juan Carlos Capelli had this to say:
"I am very proud to launch our new Conquest V.H.P. in the presence of Andre Agassi, our Ambassador of Elegance, whose very high precision and exceptional timing made him an ideal partner for the exciting, official US launch of this exceptional piece."
The event capped off an exciting day of activities celebrating the US launch of the Conquest V.H.P. Collection. That morning, Agassi had welcomed customers at the Longines shop-in-shop at Macy's Herald Square for photos and autograph signings. Later in the evening, Longines welcomed the first 10 customers who had pre-ordered Conquest V.H.P. watches to meet Agassi at the Longines World Trade Center boutique at Westfield. The Conquest V.H.P. Collection by Longines hits stores this November, and retails from $1000-$1350. It is available now for pre-order at shop.us.longines.com.
About LONGINES:
Longines has been based at Saint-Imier in Switzerland since 1832. Its watchmaking expertise reflects a strong devotion to tradition, elegance and performance. Longines has generations of experience as official timekeeper of world championships and as partner of international sports federation. Known for the elegance of its timepieces, Longines is a member of Swatch Group Ltd, the World's leading manufacturer of horological products. With the winged hourglass as its emblem, the brand has outlets in over 150 countries.
For further information, please contact:
Ana Martins Communications
654 Madison Ave #1801
New York, NY 10065
[email protected]
212-333-2085
www.longines.com
SOURCE Longines
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