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180byTwo and Nikaza Announce an Innovative Partnership to Enable Marketers to Target Consumers and Business Professionals by Combining Precise Location Data With Highly Accurate Deterministic Data.
ALEXANDRIA, Va., Oct. 24, 2017 /PRNewswire/ -- Global Audience Solutions provider 180byTwo and Location Intelligence Platform Nikaza today announced their partnership in creating new, leading-edge mobile first audiences. By combining 180byTwo's deterministic B2C and B2B data with Nikaza's highly precise location intent data, advertisers are now able to target across consumer and professional personas seamlessly via programmatic channels.
180byTwo's "LOCi" Mobile Audiences powered by Nikaza provide marketers with a true 360-degree view by combining deterministic consumer and professional audiences with precise location data. Through this partnership marketers are able to reach highly accurate audiences based upon the places they've been along with any combination of 6,000-plus personal or professional attributes.
"Nikaza's precise location data is a great addition to 180byTwo's authoritative Audience Suite," said Eric Shaffer, Founder and CEO at 180byTwo. "We're extremely excited about the opportunities and value this partnership creates for our clients and partners. Together, we're enabling advertisers to launch highly targeted and effective marketing campaigns that provide a superior advertising experience."
"We are very excited to be partnering with 180byTwo; together we will take audience targeting to new heights by incorporating Nikaza's location-based data with 180ByTwo audiences. Location intelligence plays a key role in helping marketers better understand customer intent, as they navigate between the physical and digital worlds," said Mano Pillai, CEO of Nikaza. "This partnership helps marketers take advantage of best of the breed B2C and B2B audience solutions and unlock better targeting opportunities."
About 180byTwo
180byTwo is an industry leader in global audience solutions; leveraging multi-sourced offline, online, mobile, location, signal, proximity, and various other data points across industry verticals designed to help marketers and platforms more efficiently and effectively target businesses, consumers, and professionals across channels and devices wherever they are. 180byTwo works with thousands of clients and partners around the globe to provide best in class solutions and services so that they can make the most informed decisions through data to drive ROI. For more information, visit 180bytwo.com.
About Nikaza
Nikaza serves as a bridge between the physical and digital worlds, helping businesses transform their venues into smart venues and provide smartphone users a contextually relevant and seamless interaction with the physical world. Via its Context Hub location intelligence platform, Nikaza provides precise location data for immersive in-app mobile consumer experiences and location-first marketing for brand advertising. For more information, visit www.nikaza.io.
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