AkzoNobel unveils innovative new finish at METALCON 2017

LAS VEGAS, Oct. 20, 2017 /PRNewswire/ -- AkzoNobel introduced today the next evolutionary advancement in print technology at METALCON 2017 with the release of CERAM-A-STAR Expressions, an innovative textured finish that engages the senses with the visual appeal of a print and texture that adds depth and dimension.

"CERAM-A-STAR Expressions combines AkzoNobel's innovative ink with our wrinkle coating technologies. When applied to the print design, Expressions allows our customers to create looks that are truly differentiated," explains Scott Hanna, Sales Manager for AkzoNobel's coil coatings business.

CERAM-A-STAR Expressions is based on CERAM-A-STAR 1050, AkzoNobel's industry-leading silicone-modified polyester coating, renowned for its durability, consistency, and color stability. Available since 2005, the performance of CERAM-A-STAR 1050 is proven through nearly two decades of test data and installations in the field. Expressions technology is also available in POLYDURE, AkzoNobel's polyester technology. 

"With CERAM-A-STAR Expressions our customers can create designs with unprecedented definition and dimension, including authentic-looking wood grain, slate or granite patterns," says Victoria Kale, Marketing Manager. "This aesthetic versatility makes Expressions an excellent choice for interior and exterior applications, including siding, roofing, entry doors, and architectural accents."      

For more information about CERAM-A-STAR Expressions or POLYDURE Expressions, please visit www.akzonobel.com.

AkzoNobel manufactures high performance coatings to meet the needs of the metal construction industry. Our products include TRINAR, a 70 percent PVDF coating, and CERAM-A-STAR 1050, the benchmark of SMP paint systems. Both products are available in our Cool Chemistry formulations, which help make projects more energy efficient and sustainable. AkzoNobel coatings are widely specified for their excellent performance and durability, as well as their color and gloss retention.

About AkzoNobel

AkzoNobel creates everyday essentials to make people's lives more livable and inspiring. As a leading global paints and coatings company and a major producer of specialty chemicals, we supply essential ingredients, essential protection and essential color to industries and consumers worldwide. Backed by a pioneering heritage, our innovative products and sustainable technologies are designed to meet the growing demands of our fast-changing planet, while making life easier. Headquartered in Amsterdam, the Netherlands, we have approximately 46,000 people in around 80 countries, while our portfolio includes well-known brands such as Dulux, Sikkens, International, Interpon and Eka. Consistently ranked as a leader in sustainability, we are dedicated to energizing cities and communities while creating a protected, colorful world where life is improved by what we do.

SOURCE AkzoNobel