Digital Marketing Agency, fishbat, discusses 6 Ways to Boost Online Audience Engagement with Your Company

TRIBECA, N.Y., Oct. 20, 2017 /PRNewswire-iReach/ -- fishbat, a leading digital marketing agency which combines proven digital marketing strategies to help businesses increase profits and expand brand awareness, discusses six ways to boost digital audience engagement with your company.

Today's commerce is largely driven by digital interactions and audience engagement. Today's consumer wants more than traditional outreach; they want to feel emotional connections, find personal relevance and value, and to have a greater sense of the brand's personality. As audience engagement increases so will brand awareness and vital metrics such as traffic, conversion, and retention.

1.     Consistent publication of value-added content Content marketing provides value, attracts user interest, and engages users better than traditional marketing; however, it should be consistent to keep brands top-of-mind with consumers. Content should be adapted based on individual platform requirements and disseminated on platforms that attract the brand's target audiences. Utilize a content management system to assist in the creation, curation, editing, and dissemination of content across multiple digital platforms. Quality CMSs include features such as auto-scheduling, analytics, and drag and drop visual implementation, all of which will help in reaching the right audience and driving engagement.

2.     SEO optimization SEO optimization drives audience engagement through digital visibility. Include goal-driven keywords, URLs, titles, and descriptions in website components and content, include links that provide additional user-value, as well as updated content in sitemaps for indexing.

3.     Make content and websites compelling with visuals and attention-grabbing titles Content must command attention, communicate value, and hold the user's interest to spark engagement. Including relevant imagery, attention-grabbing titles, and value-added information in content will make it stand out from the competition and will intrigue users, prompting engagement.

4.     Incentivized and action-prompting CTAs If you want engagement, ask for it. Include clearly visible CTAs with action verbiage, a value proposition, or incentive, to prompt user engagement on websites and all content.

5.     Utilize deep machine learning and analytics for targeting The more targeted outreach is, the more engagement it will encourage, and engagement from a qualified audience is more valuable than reaching unqualified audiences who won't find relevancy in your brand. Utilize deep machine learning and analytic tools to understand your target audience, their preferences, historical online behaviors, and what platforms and content solicit the most frequent and quality engagement to refine future efforts and target consumers better.

6.     Focus on shareability Most of the social media audience is on social platforms daily, and often multiple times a day, providing ample opportunities for brand engagement. These sites are built for engagement with features such as liking, following, interaction opportunities, and of vital importance, sharing. Social sharing enables worldwide exposure by allowing the audience to advertise for you, but content must be shareable to benefit from this. Ensure website components and all content contains an individual URL, a title, and a description. Leverage attention-grabbing titles and visuals, and focus on trending hashtags, industry news, and vital keywords of interest to your target audience to provide value, attract attention, and prompt social sharing.

ABOUT FISHBAT
fishbat New York digital marketing agency takes a holistic business approach to their clients' digital marketing programs. The fishbat team understands the importance of business principles just as well as the nuances of the latest digital technologies. fishbat offers every digital marketing service available from digital marketing research and planning to brand development to website and asset creation through social media management and search engine optimization programs - all custom calibrated for both B2B and B2C businesses.

Media Contact: Scott Darrohn, fishbat Media, 855-347-4228, [email protected]

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SOURCE fishbat