Lounge Lizard New York Website Design Shares 3 E-commerce Benefits of Deep Machine Learning

LONG ISLAND, N.Y., Oct. 18, 2017 /PRNewswire-iReach/ -- Lounge Lizard is globally recognized as a top New York website design company, - within the web and mobile app development industry. Lounge Lizard's brandtenders are creative, tech-savvy, and passionate in developing innovative strategies that drive conversion for both startup and established clients of all industries, making them the "best of breed since 1998."

Deep machine learning is having a big and very positive impact on modern content marketing, user experiences, and a business's ability to acquire, convert and retain customers. The impact of this technology is very apparent in the e-commerce world, and its implementation will only increase as the technology evolves and as brands see the amazing value in it. Lounge Lizard New York Website Design shares three e-commerce benefits of deep machine learning.

1. Hyper-targeted outreach results in increased traffic and conversion Deep machine learning enables hyper-targeted outreach of ads, content marketing, and promotional and content re-engagement with those already within your customer base. Deep machine learning gathers user data to engage the audience with highly relevant information based on historical information such as previous purchases, social media engagement, and other digital footprints. This relevant ad and content targeting results in qualified outreach that leads to increased traffic flow and customer conversions. By segmenting and personalizing outreach efforts based on varying audiences and their needs and interests, audience impressions become more effective to encourage user action versus becoming white-noise. From the consumer's perspective, targeted and segmented marketing provides great value because it makes their life easier. Imagine the last time a shopper was on a website they purchased vitamins. Then afterward, they received promotional information about additional vitamins on sale or a new juicing machine that became available, or they received informational content such as an article about important nutrients for a healthy lifestyle. These methods of outreach would provide value to the user, re-engage them, and have a much higher probability of leading that consumer back to the website to purchase. Deep machine learning can be implemented to learn from and reach new customers through search engines, social media, and other digital environments as well as to collect data and re-engage existing users.
2. Improved engagement results in better retention Since deep machine learning provides more relevant returns for users it results in a better customer experience. Along with hyper-targeted ad and content placement, deep machine learning enables capabilities such as relevant product suggesting during shopping experiences, data-based human behavior predictions to improve the efficiency and design of sights for consumer use, and human context deciphering, which can greatly improve UX through quicker and easier searches for relevant returns. Deep machine learning's highly personalized information delivery, ease of searching, and user-behavior-centric focus provides a superior customer experience that leads to better customer retention.
3. Leveraged consumer insights drive life-like sales assistance to increase transaction amounts   Deep machine learning not only boosts conversion through relevant outreach, search results, and elevated consumer experiences, but it can also boost the average amount of items purchased and amount the consumer spends per transaction. With product preference, online user-behavior, and historical transactions at a brand's fingertips through machine learning, brand's can provide AI assistance that suggests related and highly relevant items, just as a human sales associate would in a brick and mortar location. Instead of a sales associate asking questions to uncover shopper's needs to provide appropriate solutions, deep machine learning enables businesses to gather data that answers those questions and provides qualified product suggestions to build the sale. As opposed to human sales support, deep machine learning data when applied to AI such as e-commerce chatbots provides a consistent experience to all users efficiently without needing to maintain a large staff to do so.

Lounge Lizard Top Web Design Company is an award-winning, high-end design boutique specializing in website and mobile app development, UX/UI, branding, and marketing. Lounge Lizard excels in creating the ultimate brand strategy, fully loaded with expertly crafted visuals that work together to increase sales and effectively communicate a client's unique personality.

Media Contact: Ken Braun, Lounge Lizard, 631-581-1000, [email protected]

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SOURCE Lounge Lizard