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University of Michigan's Ross School of Business launches pilot program with Clixie Media's Interactive Video

ANN ARBOR, Mich., Oct. 6, 2017 /PRNewswire/ -- Clixie Media is pleased to announce the successful launch of its Interactive Video platform in Professor David Brophy's Finance and Entrepreneurship (FIN ES 329 629) class at the University of Michigan's Ross School of Business.

Clixie's interactivity allows users to interact with digital video content to obtain more information about objects that appear within videos. This allows students to discover more information about specific subjects discussed by presenters, or to directly access class assignments. To see the interactive class video, please click here or go to http://www.clixievideo.com/elearning/.

Clixie Media is integrated with the Canvas Learning Management System ("LMS") and all content is delivered directly from within the Canvas User Interface. "It's like having a personal virtual assistant taking notes about what students find interesting while watching the video, without interrupting the content itself," says Tim Moore, President of Clixie Media. "We are excited to work with the University of Michigan in maximizing the impact of digital education."

"The adoption of Clixie in the Finance and Entrepreneurship class at Ross has brought a whole new level of engagement for our students at the University of Michigan," says Professor Brophy. "The ability to deliver information directly within video content has streamlined the learning process. Also, the wealth of data available about viewer interaction has helped us to be more responsive to student interests and questions. Clixie is a tremendous leap forward for the University of Michigan and demonstrates why the Ross Business School continues to be one of the finest learning institutions in the world."

"As educational programs rely more heavily on video as a preferred media, consumers will demand tighter messaging that delivers exceptional value with minimum time commitment," suggests Dr. Mike Barger, Executive Director of Academic Innovation at Ross. "To ensure the effectiveness of these shorter, 'just the facts' vehicles, videos will require not only mechanisms for interactivity, but must specifically offer viewers opportunities to seamlessly explore presented concepts, through embedded channels of exploration, to clarify understanding or satisfy curiosity, all while remaining connected to the original video. Clixie has created one such mechanism that is pushing the boundaries of current capability in the market."    

Clixie is implementing other features during the Fall 2017 semester, including in-video quizzes, polls, assessments and conditional learning paths.

Media Contact:
Timothy Moore

SOURCE Clixie Media LLC

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