Le Lézard
Classified in: Transportation, Science and technology, Business
Subjects: SBS, CXP

LotLinx Announces Upcoming Canadian Product Expansion

CHICAGO, Oct. 5, 2017 /PRNewswire/ -- LotLinx, the industry's #1 Automotive AI, today announced its expansion to Canada, launching December 1. LotLinx will offer its highly awarded TURNtm platform including the VIN-View Optimizer® (VVO) to dealers across Canada. The company will launch by invitation-only, collaborating initially with Canada's largest and most influential dealership groups.

This effort brings a model of transparent digital marketing never before seen by the Canadian market. LotLinx Automotive AI technology targets and scores shoppers, based on their search behavior, and delivers them to conversion-optimized Vehicle Display Pages (VDP). And their VVO tool is a powerful new way for dealers to measure success and optimize campaign performance in real time. Via this expansion, dealers in Canada will finally be able to laser focus their omni-channel marketing efforts while gaining valuable insights on ROI.

Kijiji, Canada's largest automotive website, is the first Canadian online marketplace to embrace this new level of transparency for the industry. Leanne Kripp, Head of Autos at Kijiji, is eager for dealers on her site to tap into the LotLinx VIN-level marketing tools to help identify where the best advertising ROI is being delivered.

"Our customers have been looking for new, targeted technology that better tracks the online buying and search habits of today's consumer," says Kripp. "With LotLinx coming to Canada, dealers will possess a new toolkit that provides deeper insights and greater transparency than they've ever had to help them spend smarter and focus investment on those media channels that provide the most value. I believe dealers across Kijiji will appreciate this clearer, real-time view into their marketing performance and how well their investments are being spent."

LotLinx will initiate outreach to dealers in key Canadian markets such as Toronto, Montreal, Vancouver, Quebec City, Edmonton, Calgary and others beginning in mid-October.

"We've been hearing pleas from up north about the need for alternatives to the digital tools currently available," said Len Short, Founder of LotLinx. "As our dealers here know, we strongly believe in the importance of transparency. We're excited to bring Canadian dealers these same data-driven solutions to them to better utilize their marketing spend. Most of our AI technology has been developed from our Canadian offices, so this is something of a homecoming for us."

LotLinx continues to enhance its all-in-one shopper targeting capabilities, a platform that's fully unique to the industry. This expansion brings unprecedented marketing technologies and much-needed transparency to the Canadian automotive space. For more visit www.lotlinx.com.

About LotLinx:
LotLinx is the industry's #1 Automotive AI dedicated to empowering dealers to turn inventory 78% faster with VIN-Specific digital advertising campaigns that deliver low-funnel shoppers to conversion-optimized VDPs. Founded in 2012, LotLinx works with thousands of dealers around the country to reach over 63 million unique car shoppers per month across more than 500 digital properties, including Facebook.

Press Contact:
Kevin Blomberg
Clarity PR for LotLinx


These press releases may also interest you

at 14:02
CoBank, a cooperative bank serving agribusinesses, rural infrastructure providers and Farm Credit associations throughout the United States, today announced  board officers for 2018.  The CoBank board elects its officers to serve a one-year term...

at 14:00
Inside Real Estate announced today the acquisition of BrokerSumo, a Commission Management cloud software provider to real estate brokers. BrokerSumo's product allows customers to easily manage commission calculations, agent onboarding and billing,...

at 14:00
Today the Honourable Jane Philpott, Minister of Indigenous Services, congratulated Whitefish River First Nation on the awarding of a contract to construct an elevated water reservoir in the community. Ceccetto & Sons Ltd. was awarded the contract...

at 13:59
In December 2017, Deere purchased Germany's Wirtgen Group, a $3 billion manufacturer of heavy construction equipment. Freedonia Group analyst Gleb Mytko discusses the implications: "Deere's purchase of Wirtgen Group is significant for a number of...

at 13:57
MG+M attorney Javier Flores has been appointed by Mayor Marty Walsh as a member of the Boston Fair Housing Commission. Javier was sworn in earlier this week at the State House. The Fair Housing and Equity department...

at 13:39
Commercial National Financial Corporation , parent company of Commercial Bank & Trust of PA, has declared a special dividend of $0.26 per share payable December 29 to shareholders of record as of December 26. Direct and beneficial ownership by...

News published on 5 october 2017 at 08:30 and distributed by: