National Fundraising Effort Raises Money in Support of WE Charity
TORONTO, Oct. 4, 2017 /CNW/ - (TSX: CGX) - On Saturday, October 14, Canadian movie-lovers and their families are invited to visit their local Cineplex theatre and enjoy a morning of free films for a good cause. For the seventh consecutive year, Cineplex Community Day ("Community Day") will treat guests to a selection of popular, family-friendly movies, with all proceeds from donations and select concession sales supporting the company's national charitable partner, WE Charity, part of WE - a family of organizations that makes doing good, doable.
"We are proud of our continued relationship with and support of WE and remain committed to supporting initiatives that empower young people across the country," said Ellis Jacob, President and Chief Executive Officer, Cineplex. "As one of the country's largest employers of youth, we know firsthand that Canada's youth have the power to inspire and create positive change to make a lasting impact on the world around them. We are proud to play a role in making that happen."
This year's line-up of free films includes popular releases for movie-lovers of all ages, such as Kung Fu Panda 3, Trolls, Ice Age: Collision Course, Miss Peregrine's Home for Peculiar Children, and Mike and Dave Need Wedding Dates. Guests can enjoy concessions like popcorn, soft drinks and select candy for just $2.50 each and, in exchange for a $2.00 donation, theatres will also be selling a fun variety of ME to WE Cineplex 'Change Bracelets' which feature motivational statements to inspire youth to create positive change.
"Community Day brings families and friends together to celebrate amazing young change-makers who are creating long-lasting impacts in their local and global communities," said Craig Kielburger, co-founder, WE. "Thanks to Cineplex and all the support from Community Day, we are able to continue inspiring young people through our domestic WE Schools program while empowering them with the tools they need to dream up ways they can make a difference."
Cineplex theatres across Canada will open their doors at 9:00 AM on Saturday, October 14, with tickets available on a first-come, first-served basis only. Movies will begin at 9:30 AM, and all locations will return to regular programming in the afternoon. Films will be shown in English and French, depending upon the market, and guests are encouraged to visit Cineplex.com/CommunityDay for a list of participating theatres, show times and available languages.
Cineplex is proud to acknowledge its numerous corporate employees and theatre cast members who volunteer their time each year as well as Mars Canada and Wrigley Canada for providing products or services to help make Community Day a reality.
To show your support for Community Day, please join in Cineplex's online conversation via Facebook (Facebook.com/Cineplex), Twitter (@CineplexMovies), Instagram (@CineplexMovies), and Snapchat (@CineplexMovies).
A leading entertainment and media company, Cineplex (TSX:CGX) is a top-tier Canadian brand that operates in the Film Entertainment and Content, Amusement and Leisure, and Media sectors. As Canada's largest and most innovative film exhibitor, Cineplex welcomes 75 million guests annually through its circuit of 163 theatres across the country. Cineplex also operates successful businesses in digital commerce (CineplexStore.com), food service, alternative programming (Cineplex Events), cinema media (Cineplex Media), digital place-based media (Cineplex Digital Media), amusement solutions (Player One Amusement Group) and an online eSports platform for competitive and passionate gamers (WorldGaming.com). It also operates a location based entertainment business through Canada's newest destination for 'Eats & Entertainment' (The Rec Room), and will be opening new sports and entertainment complexes in communities across the country (Topgolf). Additionally, Cineplex is a joint venture partner in SCENE, Canada's largest entertainment loyalty program.
Proudly recognized as having one of the country's Most Admired Corporate Cultures, Cineplex employs over 13,000 people in its offices across Canada and the United States. To learn more visit Cineplex.com or download the Cineplex App.
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