NEW YORK, Oct. 4, 2017 /PRNewswire/ -- Premier men's performance activewear and lifestyle brand Rhone today announced a retail tour that will unveil new product launches and partnerships across the country. Rhone's retail experience kicked off in New York City on October 1 with a pop-up shop at Brookfield Place, and will continue with the launch of Walden House, a mobile tiny house embarking on a multi-city tour.
Rhone's pop-up experiences will introduce new variations of the brand's best-selling styles such as its sought-after Commuter Pant, in addition to new product launches and a more complete line of accessories, which will include water bottles, backpacks, duffel bags, gym towels and laundry bags.
"As we further explore our direct-to-consumer retail efforts, pop-up executions allow Rhone to gain deeper insight by immersing the brand in our key markets," said Rhone Co-Founder and CEO Nate Checketts. "By partnering with likeminded industry leaders, our team can focus on our core mission: delivering best-in-class product."
Rhone's 247 sq. ft. Brookfield Place pop-up will be located on the first floor of the shops at 230 Vesey Street in New York City. The store takes inspiration from the company's Stamford-based headquarters to create an industrial and rugged, yet elevated, shop. Vintage elements and repurposed wood will complement custom blackened steel, while diamond pattern metal mesh fixtures will be infused throughout the space, as created by MG Concepts.
To develop Walden House, Rhone partnered with New Frontier, a designer leading the tiny house movement. The 192 sq. ft. space was created with an elevated attention to detail similar to Rhone's products, and with nature in mind. The house will invite guests in using natural light and windows to create congruent spaces, with garage doors made of glass that lend themselves to an industrial look and feel. Organic shiplap walls will complement the barn wood, walnut custom boxes and black plumbing pipe used throughout. With the environment in mind, the house was created with minimal waste and features triple-paned insulated windows so that less energy is required to run the space.
In an effort to further expand retail efforts in the critical holiday gift-giving season, Rhone will also execute a retail pop-up at Roosevelt Field in Long Island, New York, part of the Simon Property Group portfolio.
The schedule for Rhone's upcoming retail activities are as follows:
Founded in 2014, Rhone is premium activewear that is engineered with principle, performance and progress for the modern man. Designed to fill the niche in the activewear market between big box retailers and high-end yoga brands, Rhone engineers best in class products that look good, feel great and perform better regardless of the activity. In 2017, Rhone launched a proprietary fabric technology named GoldFusion, an eco-friendly solution made from real gold particles that cuts drying time, lasts 3x longer than any existing treatment and permanently controls odor. The team at Rhone is made up of passionate people who live by the mantra "Forever Forward", a small reminder to get better each and every day. Currently, Rhone is sold in all Equinox locations, at select REI and Bloomingdales locations, as well as Peloton Studios, and close to 150 specialty stores and gyms. More information can be found at www.Rhone.com.
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