Le Lézard
Classified in: Oil industry
Subjects: TDS, FVT

Volterra Energy Holdings CEO to Speak at Global Energy Branding Conference CHARGE, Emphasizing the Importance of Market Segmentation

HOUSTON, Oct. 3, 2017 /PRNewswire/ -- Volterra Energy Holdings (VEH), the Houston-based parent company to retail electricity brands Discount Power, Power Express and Volterra Energy, today announced that the company's CEO Neville Ravji will speak at CHARGE Energy Branding Conference (CHARGE) in Reykjavik, Iceland next week. In its second year, CHARGE brings together key professionals in the energy and allied industries to discuss branding issues and ideas. More than 300 energy professionals are expected to attend this year's conference on Oct. 9 and 10.  

"I am thrilled to attend CHARGE this year and share our brands' story," said VEH Chief Executive Officer Neville Ravji. "The evolution of the retail energy sector has transformed the way providers market and brand their products. CHARGE brings together the leaders in our industry to identify the future of energy branding on a global scale."

Ravji will speak during the "Future of Energy Brands" segment, outlining the importance of market segmentation. About 30 keynote speakers will present throughout the conference. Ravji is one of just 5 keynote speakers from the United States.

"At Volterra Energy Holdings, our top priority is the customer," said Ravji. "It is not niche marketing anymore. Now, we are studying micro and macro market segments and adapting and tailoring marketing and customer service strategies to appeal to the individual customer. The future of energy brands lies in market segmentation."  

Established in 2016, CHARGE became the first global energy branding conference with more than 250 industry leaders from 27 countries in attendance. Featured keynote speakers at the 2017 conference include: Jim Rogers, former CEO of Duke Energy; Gu?ni Th. Jóhannesson, President of Iceland; Dr. Fridrik Larsen, CEO of LarsEn Energy Branding; and Anthony Ainsworth, SVP, Head of Global Marketing at E.ON amongst others.

About Volterra Energy Holdings   
Volterra Energy Holdings LLC (VEH) is the parent company to multiple retail electricity brands. In a short period of just over three years, the company's brands have become leading brands in key market segments in Texas, including the South Asian market and other affinity markets. They serve both residential and commercial customers across the state. The brands specialize in identification of and focus on micro and macro market segments through unique marketing methods. The company serves close to 200,000 residential customer equivalents in the state of Texas and has plans to launch its services in other states in 2018. For more information, visit www.volterraenergyholdings.com.

For more information: 
Liz Breitschopf  


SOURCE Volterra Energy Holdings LLC

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