LOS ANGELES, Oct. 2, 2017 /PRNewswire/ -- Recent protests by NFL players and owners during the singing of the National Anthem have caused an uptick in heated commentary on Twitter, specifically in Clark County, Nevada. The keywords "NFL Anthem" and "NFL Knee" revealed sharp per capita spikes in various states, including New York, Arizona and Nevada. The sharpest spike, however, was found close to the city of Las Vegas.
Behavioral psychologist Sean D. Young, Ph.D. , has unveiled initial data gathered by his research group at the UC Institute for Prediction Technology (UCIPT), using a new Twitter data-visualization tool.
The tool, called Cloudberry, is an interactive analytics and visualization demo for large amounts of spatial-temporal data. The application was developed by UCI computer science researchers and has been collecting tweets since November 17, 2015, at the rate of approximately 30 tweets per second.
Currently, results for keywords at the state and county levels can be viewed for the United States.
Dr. Young and his team were able to track spikes in acrimonious tweets among populations in distinct geographical zones, focused down to the county level, with highest intensity located in Las Vegas, Nev., based on trends in recurring, sentiment-based key words and phrases.
As a contributing factor in the controversy, the NFL recently approved the Oakland Raiders to move their team to a new stadium in Las Vegas by 2020. In the meantime, the Raiders will remain the Oakland Raiders.
"The Cloudberry tool demonstrates an immense capability to capture and analyze public sentiment, both on national and narrowly focused scales," said Dr. Young. "Most significantly, having access to these data helps us pinpoint nodes of political concern or enthusiasm among certain populations. We can take those data, and we can work with government and public policy groups to help shape targeted messages and solutions."
"One in four people worldwide - over a billion people - are using social media sites, such as Facebook and Twitter, to create, share, and discuss content," said Dr. Young. "Social media users are continuously generating large volumes of public data containing information on their activities, plans and intentions, moods and opinions, and social interactions. UCIPT develops tools for analyzing this data to inform a wide range of important solutions for both the public and private sectors."
About Dr. Sean D. Young, author of "Stick with It":
Dr. Sean Young, an authoritative new voice in the field of behavioral science, knows a great deal about our habits - how we make them and how we can break them. He is the Founder and Director of the UC Institute for Prediction Technology and the UCLA Center for Digital Behavior . Dr. Young and his associates study cutting-edge and best practices for changing and predicting behavior, with particular expertise in health and medicine. His book, Stick with It , is Dr. Young's fascinating look at the science of behavior, filled with crucial knowledge and practical advice to help everyone successfully alter their actions and improve their lives.
The University of California Institute for Prediction Technology (UCIPT) is a multidisciplinary, multicampus collaborative, accelerating innovations that leverage social technologies to predict human behaviors and outcomes. Some examples of potential research applications include:
- Tracking risk behaviors to predict disease, crime, poverty, or other negative outcomes and inform intervention efforts
- Discerning predictors of political opinion, social and moral values, academic success, or community involvement
- Understanding how and why people use certain technologies, buy certain products, or follow certain trends
The ultimate vision is to become a highly interdisciplinary, multisector hub of researchers, data scientists, and community partners that utilize, evaluate, and refine our tools and techniques for a broad array of applications.
Cloudberry uses an underlying data management platform called Apache AsterixDB, a Big Data platform originally co-developed by researchers spanning UCI and UCR.
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