Le Lézard
Classified in: Science and technology, Sports and recreation

The Overwatch League's Shanghai Franchise Unveils Official Name, Logo, and Colors



SHANGHAI, Sept. 29, 2017 /PRNewswire/ -- After it was first announced at BlizzCon in 2016, the Overwatch Leaguetm has inspired great anticipation among players and fans all around the world. For its inaugural season, the Overwatch League will field 12 city-based teams based in Asia, Europe, and North America. The Shanghai team in China, led by Chinese internet technology company NetEase, is pleased to officially unveil the team's name, logo, and colors today.

Shanghai Dragons

The Overwatch League's Shanghai franchise is officially named the Shanghai Dragons. The Shanghai Dragons will represent their home country on the global esports stage by demonstrating courage and a spirit of teamwork.

Shanghai Dragons

In Chinese culture, the dragon symbolizes the spirit of that which is sacred, powerful, and supreme. The Shanghai Dragons' logo combines the team's name and a dragon figure to call upon the history of this symbol. The letter S outlined by the body of the dragon represents Shanghai, and the smooth line design is a nod to the strategic skill and flexibility of the team. Furthermore, red is present as a theme color for the Shanghai Dragons' logo in order to emphasize its Chinese connection.

Shanghai Dragons

More than 30 million players have charged into Blizzard Entertainment's hit game Overwatch®, which broke sales records in the category of buy-to-play PC-client games in mainland China. As the pinnacle of professional competition for Overwatch, the Overwatch League is a major new initiative in esports whose unique approach draws from the best practices of traditional sports leagues.

"We aim to create more high-quality and innovative products for gamers around the world. The Overwatch League is an opportunity we didn't want to miss because of the opportunity to earn audiences' excitement and loyalty through world-class esports competition," said William Ding, the CEO of NetEase.

The Shanghai Dragons are the first Overwatch League team to announce their official branding. They plan to ride their growing momentum and prepare for the upcoming inaugural season, where they will work to ensure a great esports experience for audiences and promote Chinese esports culture and talent on the world stage.

More information about the Shanghai Dragons will be released in the upcoming days. Follow the Shanghai Dragons' official accounts to hear about the latest news.

Shanghai Dragons Official Weibo - http://weibo.com/ShanghaiDragons
Shanghai Dragons Official WeChat - ShanghaiDragons
Shanghai Dragons Official Facebook - https://www.facebook.com/ShanghaiDragons/   
Shanghai Dragons Official Twitter - https://twitter.com/ShanghaiDragons

For more information about Overwatch League, please visit http://ow.blizzard.cn/overwatchleague (Chinese) or overwatchleague.com.

OVERWATCH, OVERWATCH LEAGUE, OVERWATCH LEAGUE LOGO, BLIZZARD, and BLIZZARD ENTERTAINMENT are trademarks of Blizzard Entertainment, Inc.

SOURCE NetEase Games


These press releases may also interest you

at 03:32
Versive®, Inc., an award-winning AI-based cybersecurity solution, today announced a partnership with Silxo, a London-based leader in technology transformation, strategic support and investment acceleration with a global reach. Silxo's clients will...

at 03:01
Epson today announced the Expression® Premium XP-7100 Small-in-One® Printer, designed to deliver superior photo quality and versatility. Leveraging individual 5-color Claria® inks, the Expression Premium XP-7100 prints vivid, borderless photos, up to...

at 03:01
Royal Philips (AEX: PHIA), a global leader in health technology, today released a new Future Health Index (FHI) report "Moving data to the heart of health systems: Increasing vital technology adoption to make value-based healthcare a reality ." The...

at 03:01
Epson today announced the launch of the Epson Print Academytm YouTube channel, featuring educational content designed for customers using Epson Professional Imaging products. Initially launching for the photography market, the Epson Print Academy...

at 03:00
Eurotech, a long-time major provider of embedded technologies and leader in IoT enablement, announced today that they have been selected by DB Cargo AG, a subsidiary of Deutsche Bahn AG, to supply the on-board hardware and end-to-end software tools...

at 03:00
Data Intensity, a Platinum level member, part of the Oracle PartnerNetwork, joins with Oracle MySQL to extend more enterprise data management solutions to its customers. MySQL, a popular open source database, is becoming the backbone of increasingly...




News published on 29 september 2017 at 02:51 and distributed by: