Iconic Landmarks Turn Red for World Heart Day: Friday 29 September 2017

GENEVA, September 29, 2017 /PRNewswire/ --

Created by the World Heart Federation (WHF), World Heart Day aims to combat cardiovascular disease (CVD), the world's biggest killer, by raising awareness and promoting the importance of living a heart-healthy lifestyle.

On 29 September WHF is urging people to take action by sharing healthy heart tips and attending iconic illumination events. We can all 'share the power' and inspire our families, friends and communities around the world to make the small lifestyle changes that can make a powerful difference to heart health.

CVD is responsible for claiming 17.5 million lives a year and by 2030 this is expected to rise to 23 million. Globally, 1 in 10 people aged 30-70 die prematurely from CVD, including heart disease and stroke, but at least 80% of these premature deaths could be avoided.

To mark World Heart Day 2017, illumination events are being held at iconic venues across the world, including the Pyramid of Giza in Egypt, Table Mountain in South Africa, the Nasdaq screen in Times Square, the Singapore Flyer, the Sky Tower in New Zealand and many others.

Professor David Wood, Cardiologist and President of the World Heart Federation said: "We cannot underestimate the global importance of good heart health - 31% of all deaths worldwide are from CVD. World Heart Day is our chance to bring people together to tackle the world's biggest killer and urge more people across the globe to improve their heart health. The power to change is in our hands. Making lifestyle changes such as eating more fruit and vegetables, keeping active and stopping smoking can save millions of lives."

For the full list of confirmed illuminations and other events, take a look at our Worldwide Activities Map on the website.

To get involved on social media follow @worldheartfed  and share your heart healthy selfies and tips using #WorldHeartDay. You can also see how heart smart you are using the Heart IQ test.

How can you be more heart-healthy? 

• Become more active: aim for at least 30 minutes of moderate-intense activity five times a week
• Stop smoking: this is the single best thing you can do to improve your heart health
• A more balanced diet: try to eat 5 portions (about a handful) of fruit and veg a day
• Get your blood pressure checked regularly 

For more information about World Heart Day 2017 including access to the campaign materials visit the website.