Le Lézard
Classified in: Science and technology, Sports and recreation
Subject: PDT

YinzCam, Kansas City Chiefs Launch Refreshing Augmented Reality Promotion



KANSAS CITY, Mo., Sept. 28, 2017 /PRNewswire/ -- Kansas City Chiefs fans have an entertaining new way to celebrate their team's history this season thanks to an augmented reality promotion created in collaboration with YinzCam, the mobile app and AR developer based in Pittsburgh.

The limited edition, 16-ounce Chiefs Coca-Cola cans can be purchased at grocery stores and gas stations throughout Missouri, Kansas and Nebraska.

The "Coca-Cola Refreshing Moments in Chiefs History" campaign invites fans to purchase a special edition, Chiefs-branded Coca-Cola can, which can then be scanned by the built-in camera within the team's official mobile app, triggering an AR video board to appear above the can. Fans can then choose from a selection of historic plays, turning the physical can clockwise to rewind, or counter clockwise to fast forward the virtual videos.

Additionally, fans who watch closely will spot six different codes embedded within the highlights, which can be entered in the Chiefs Kingdom Rewards program inside the team's app for a chance to win a trip for two to the Chiefs-Cowboys game in Dallas on Nov. 5, 2017.

Click here to download the Chiefs mobile app, available on iOS and Android.

The limited edition, 16-ounce Chiefs Coca-Cola cans can be purchased at grocery stores and gas stations throughout Missouri, Kansas and Nebraska.

"We're excited to team up with our long-term partner Coca-Cola for this campaign that features a new interactive and innovative way for fans to engage in the Chiefs Mobile app," Chiefs President Mark Donovan said. "Thanks to our partners at YinzCam, we are using new and exciting technology to offer our fans this unique experience."

YinzCam is the premier mobile app developer in professional team sports, having built 24 NFL club apps, in addition to more than 100 apps for teams, leagues, venues and events around the world, including Super Bowl XLIX.

"As augmented reality has continued to increase in popularity, we have continued to build out our in-house development team, to the point that AR is now one of our core competencies," CEO and Founder of YinzCam, Priya Narasimhan said. "We are proud of our collaboration with the Chiefs to develop this unique partner activation, that not only gives Coca-Cola a dynamic branding opportunity, but creates an entertaining and memorable AR experience for Kansas City fans."

 

YinzCam.com | @YinzCam

 

SOURCE YinzCam


These press releases may also interest you

at 22:22
Advent Access (Advent), one of Singapore's most innovative medtech companies, today announced that it has closed a...

at 21:33
As the largest logistics enterprise in Argentina, Andreani Logistics Group is a leader in advanced IT planning, construction concepts, and digital systems. However, the company's growth since it was founded in 1945 has outpaced the capabilities of...

at 21:21
ESSA Pharma Inc. ("ESSA" or the "Company") , a pharmaceutical company focused on developing novel therapies for prostate cancer, today reported financial results for the fourth quarter and year ended September 30, 2017 and progress on its preclinical...

at 21:00
Mindtree, a leading digital transformation and technology services company, has been recognized as a Rising Star in the ISG Provider Lenstm Cloud Services Quadrant Report, published by Information Services Group (ISG), a leading global technology...

at 20:01
Tessa Therapeutics, a clinical stage biopharmaceutical company focusing on cellular immunotherapy treatments for solid tumors, today announces the appointment of Mr. Desmond Lim as Chief Financial Officer. Mr. Lim has over 25 years of finance...

at 20:00
Equinix, Inc. , the global interconnection and data center company, today announced that leading Chinese software and internet service company, Kingsoft Cloud Holdings Limited (Kingsoft Cloud), has selected Equinix International Business Exchangetm...




News published on 28 september 2017 at 15:01 and distributed by: