Le Lézard
Classified in: Tourism and vacations, Sports and recreation

The Sanya Celebration kicks off in Denmark, the Kingdom of Fairy Tales

COPENHAGEN, Denmark, Sept. 27, 2017 /PRNewswire/ -- The Sanya Celebration, an international tourism promotional event themed "Beautiful Sanya, Romantic Paradise" and organised by the city's municipal government, came to a successful conclusion in Copenhagen, Denmark on September 25-26, 2017. The tourism officials forming the roadshow's delegation gave a comprehensive presentation on Sanya and its tourism resources, highlighting the resort's advantages as a travel destination as well as the strong portfolio of tourism products, in a move to heighten awareness and increase the number of Northern European travellers choosing Sanya as a destination for their holidays or as a locale to conduct a business meeting or conference. The event received warm responses from Copenhagen-based attendees. Guests including Liu Dong, Consul of Culture at the Embassy of the People's Republic of China in Denmark, Zhang Li, director of the China Cultural Center in Denmark, Charlotte, an official from the Danish Tourist Board, Heidi Wang, a member of the Copenhagen City Council, Jasper Schou, an official of the Copenhagen municipal government, and Rito Nielson, secretary-general of Danish-Chinese Business Forum, attended the event.

Guests at the opening ceremony

With a focus on describing what Sanya as a city can offer and the kind of experience travellers can expect once they arrive there, the event highlighted Sanya's strong line-up of tourism offerings, including points of interest for sightseeing, leisure vacation spots, the availability of aquatic sports, golf courses, traditional Chinese physiotherapy, and facilities specializing in MICE (meeting, incentive, convention and exhibition) events as well as activities that can be enjoyed by the whole family, in addition to accommodations for vacation, business and honeymoon travel. Two unique features of Sanya are its tropical rainforests and its facilities set up to heighten interest in ocean sciences. The roadshow is expected to encourage more travellers from Denmark and the countries of Northern Europe to choose Sanya as a travel destination.

Fu Junli, Honorary President of the Sanya People's Association for Friendship with Foreign Countries, gave Danish attendees a presentation on the many ways that one can spend their time in Sanya, including sea cruises and yacht tours, low-altitude sightseeing flights, tax-free shopping, wellness travel and excursions that focus on learning about the world's many cultures. Ms. Fu also invited the attendees to pay a visit to Sanya for relaxation or to explore business investment opportunities.

Fu Junli, Honorary President of Sanya People's Association for Friendship with Foreign Countries, delivering a speech at The Sanya Celebration roadshow

Mr. Schou, on behalf of the Copenhagen municipal government, met with the Sanya delegation and expressed his warm welcome. Sanya is expected to attract more Danish visitors with its sunny climate complemented by tropical blue waves lapping sandy white beaches.

Mr. Nielson said that the local attendees to the event were stunned by the performances of Sanya's breath-taking ethnic dances, the unique sound of the nose flute and the leaf-whistling of the Li ethnic minority. As the Danish attendees gained a better understanding of the exotic thrills that were on offer, many expressed a ready willingness to include Sanya in their upcoming travel or vacation plans.

Rito Nielson, secretary-general of Danish-Chinese Business Forum, delivering a speech at The Sanya Celebration roadshow

The singing and dancing performance, the tourism video, the exhibition of local folk culture, and the presentation on what the destination can offer a couple on their honeymoon drew a sizeable audience. The most compelling characteristics of the city as a romantic coastal destination were highlighted to each of the attendees. On the heels of having successfully hosted the Miss World Final six times, the famous pageant returns to Sanya again this year, further enhancing the city's position as an ideal destination for the event. Sanya has also taken advantage of its long list of honeymoon travel resources to, over the years, continuously roll out a variety of travel packages and services for newlyweds, leading to rapid growth in the local honeymoon travel market. Preliminary government data shows that, in 2016, approximately 300,000 couples sought the services of the city's wedding photography firms, while more than 10,000 couples chose the city for that all important post-nuptial getaway. Sanya is on a fast growth track to becoming a leading wedding and honeymoon destination.

Copenhagen-based attendees visiting the exhibition area for Sanya's crafts


Copenhagen-based attendees visiting the exhibition area for Sanya's local specialty products

A promotional meeting was held during the 2017 Sanya Celebration to give Scandinavian travel agencies an illustrated presentation on Sanya's tropical tourism accommodations, which include an array of well-known Chinese and international hotel brands, each highlighting their unique Oriental features. A series of signature tourism packages catering variously to the whole family, to newlyweds, as well as to lovers of golf and aquatic sports, are rolled out. Currently, Sanya has scheduled flight services to and from 20 international destinations and is home to over 40 international hotel brands. Travellers from 26 countries, including Denmark, now enjoy visa-free access to Sanya where tourism facilities, including hotels, places of interest, guide services, eating establishments and shopping outlets in addition to a range of public services, have been upgraded to meet the diversified needs and expectations of travellers from all over the world. In addition, Sanya's tour guides have each been given extensive training which has upgraded their English skills in a move to facilitate their communications with international visitors so that they can move about Sanya with ease while having access to quality travel services that make them feel at home. With the evolution of new forms of travel, including sea cruises and yacht tours, low-altitude sightseeing flights, tax-free shopping, wellness travel and excursions that focus on learning about the world's many cultures, Sanya has constantly increased its appeal to international travellers.

The Sanya Celebration promotional meeting


Fu Junli, Honorary President of Sanya People's Association for Friendship with Foreign Countries, giving Sanya-themed gifts to Heidi Wang, a member of the Copenhagen City Council, and Jasper Schou, an official from the Copenhagen municipal government, at The Sanya Celebration promotional meeting

Denmark-based travel agencies who attended the meeting noted that the event allowed them to get a much better understanding of Sanya, as the destination continues to get increased attention from international travellers for its many charms. The event is expected to further deepen the tourism cooperation between Denmark and Sanya and yield win-win results for both sides.

Adris Ahmad, an executive from Express Travel said: "I'm glad to have had a chance to see the amazing Sanya. From what I have seen, the destination can meet and even exceed the expectations of different categories of tourists, with its beautiful tropical tourism resources, including sunshine, sea and sand, in addition to the many convenient and comfortable tourism facilities. The city is sure to become a new destination choice for Northern European travel service providers. We expect to continue enhancing our cooperation with the open-minded coastal city of Sanya. "

Group photo of attendees taking part in The Sanya Celebration promotional meeting

The Sanya Celebration has already made stops in Bangkok, Thailand, Kuala Lumpur, Malaysia, Jakarta, Indonesia, Almaty, Kazakhstan, Moscow, Russia, London, England and Frankfurt, Germany, and now moves to Copenhagen. Sanya's municipal government said that future stops for the roadshow include Sweden, as well other countries that are the main sources of visitors to Sanya. At each stop they plan to host promotional events with the aim of enhancing the awareness and heightening the reputation of Sanya in international tourism markets.

SOURCE Sanya Municipal Government

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