Le Lézard
Classified in: Business, Sports and recreation
Subject: LIC

Yili Becomes Olympic Partner to Milk Rewards

HOHHOT, China, Sept. 27, 2017 /PRNewswire/ -- Inner Mongolia's Yili Group has teamed up with Beijing 2022 to become the official supplier of dairy products for the Winter Olympic and Paralympic Games.

Zhang Jiandong, deputy mayor of Beijing city and executive vice-chairman of the Beijing 2022, and Pan Gang, chairman of Inner Mongolia Yili Industrial Group, reach a partnership agreement in Beijing on Aug 30, 2017. (PRNewsfoto/Inner Mongolia Yili Industrial)

In a deal signed on Aug 30, Yili Group and the Beijing Organizing Committee for the Olympic Games, will rekindle the relationship which began during the 2008 Beijing Olympics.

It marks the first time that a dairy supplier has partnered with both the Summer and Winter Olympic Games.

Milk and dairy products are growing sectors in the Chinese economy with annual sales in the region of $55 billion, and with this year set to become the first for yogurt sales to overtake that of milk, according to the Financial Times.

Added to the growing domestic market, Yili has been spreading its influence overseas, seeking partnerships in Asia, Europe, Oceania and North America, in the sectors of milk, milk powder, yogurt and ice cream.

A highlight of this "going out" was the inauguration of the Yili Oceania Production Base in 2014. Chinese President Xi Jinping and New Zealand Prime Minister John Key attended the opening.

In the following year, the Sino-US Food Wisdom Valley was established thanks to the support from leaders from both governments.

Pan Gang, chairman of Yili, said at the announcement of the partnership that the Olympic spirit of "harder, faster, stronger" have been embedded in the company's culture since they first worked together 12 years ago.

"Yili is proud to continue to provide services for international events with the Olympic standards as well as contributing to the fitness of Chinese people," Pan said, adding that the cooperation gives global consumers the chance to enjoy high-quality Chinese dairy products.

Zhang Jiandong, deputy mayor of Beijing city and executive vice-chairman of the Beijing Winter Olympic Organizing Committee, said that Yili has a great amount of trust and a good reputation with a large group of consumers.

"With a long-term partnership with the Olympic committee, Yili has supplied advanced dairy products for athletes and sport staff. And today, Yili makes another step on the journey to serve the Olympics Games," Zhang said.

A spokesperson for Yili, said that company is carrying out an ambitious strategy in terms of global marketing to complement its technological innovation and international collaboration.

As one of China's top three diary suppliers, and one of only two that are privately-run, Yili is in the process of gathering the world's top tech in nutrition and health, food safety, agricultural science, animal husbandry, enterprise management and talent cultivation.

The company aims to create an innovative, high-end and forward-thinking platform with which to benefit its more than 1 billion Chinese customers.

As of 2016, Yili has ranked eighth on the Rabobank Global Dairy Top-20, marking China's dairy power in contributing to the world's dairy industry.

Image Attachments Links:

SOURCE Inner Mongolia Yili Industrial Group

These press releases may also interest you

at 12:30
After a thorough financial, legal and operational due diligence process, two Los Angeles nonprofits dedicated to recovery from substance misuse ? CLARE Foundation and The Matrix Institute on Addictions ? have voted to merge.  The new nonprofit entity...

at 12:23
First-of-its-kind preclinical ex-vivo human cardiac research conducted by AnaBios and Amgen, published today in the journal Frontiers in Physiology, demonstrates that isolated human heart-based model, combined with the integrated analysis using...

at 12:19
The Honourable Kirsty Duncan, Minister of Science, is travelling to North Carolina's capital to meet with local and state officials and to deliver a keynote address on a modernized North American Free Trade Agreement at the North Carolina Chamber of...

at 12:15
Premier Distributing, dba LenisUSA.com and Lenis Medical Ltd., announced today an exclusive distribution agreement for the U.S. sales of the LENIS® Needle-Free Injection System. The LENIS® Needle-Free Injection System is a new generation of Needle...

at 12:14
Trading platform Covesting continues to rapidly expand its footprint and has recently secured a listing for its COV token with OKEx, a world-leading digital asset trading platform. Covesting will be listed on OKEx with support for ETH, BTC and USDT...

at 12:12
The University of South Wales' Centre for Automotive & Power System Engineering and Ricardo have announced that they intend to collaborate on electric vehicle battery systems research and development  The Centre for Automotive & Power System...

News published on 27 september 2017 at 07:01 and distributed by: