The global OTA updates market for automotive is projected to reach USD 3.89 Billion by 2022, at a CAGR of 18.2% from 2017 to 2022.
The automotive industry is witnessing the development of disruptive technologies and innovations. Various advanced features such as infotainment, telematics systems, and autonomous driving have become an integral part of high-end automobiles. Most of these technologies use real-time data and require regular updates such as live traffic updates and map updates.
The connected vehicle platforms are increasingly enabled to receive over-the-air (OTA) updates that communicate operational and diagnostic data from onboard systems and connected devices. Also, automakers seek to use OTA updates to enhance customer satisfaction by increasing operational efficiency, vehicle performance, and feature advancement. At the same time, OTA updates can improve the response time and reduce vehicle recalls and expenses.
The major players in the global OTA updates market for automotive are Robert Bosch GmbH, Continental AG, Verizon Communications, Harman International, Garmin Ltd., Airbiquity, Movimento, and Delphi Automotive PLC.
Market Dynamics
Drivers
Increasing Vehicle Recalls Due to Software Problem Impact Over-The-Air Updates Market
Rise in Use of Connected Car Devices in the Vehicles
Restraints
High Cost Involved in the Automotive Over-The-Air Updates
Lack of Infrastructure in Developing Countries
Opportunities
Emergence of the Internet of Things (Iot) in the Automotive Industry
Opportunity to Develop New Business Models
Challenges
Increase in the Threat of Cyber Security for Smart Vehicles
Complex Deployment of Software Updates to Every Vehicle
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