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WHAT: |
On Friday, September 29, the annual CEO Rescue in the Rockies for STARS fundraiser will return for its sixth year. This event will feature four prominent Alberta-based CEOs, from both Calgary and Edmonton, being airlifted by STARS air ambulance to a remote wilderness location where they will attempt to collect donations. Armed with their cell phone, wit and determination, each CEO will trade their typical business attire for a flight suit and spend the day conquering challenges until they reach a fundraising goal of $100,000 (per company). Only then can a CEO be 'rescued' by STARS from the mountaintop. |
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WHO: |
David Harris, President & CEO, AltaGas |
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Tim Harvie, President & CEO, Southbow Farming |
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Mark McNeill, President and CEO, Stream-Flo Industries Ltd. and Master Flo Valve Inc. |
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Quinn Holtby, Founder, President & CEO, Katch Kan |
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Andrea Robertson, President and CEO, STARS |
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Gurpreet Lail, Executive Director, Alberta, STARS |
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WHEN: |
Friday, September 29, 2017 |
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9:30 - 9:55 a.m. - CEOs available for interviews at the Peace Bridge helipad prior to liftoff. |
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10:10 a.m. - Skids up, CEOs flown to mystery site in Kananaskis Country and challenge begins. |
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3:45 p.m. - CEOs return from mountaintop and available for interviews at the Peace Bridge helipad to discuss their experience in the wilderness and challenges completed. |
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5 - 9 p.m. - Post-rescue gala at Hotel Arts. |
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WHERE: |
There will be two interview and photo opportunities for media pre and post-CEO challenge. |
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Peace Bridge Helipad, Calgary, Alberta |
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7th St SW, north of 1 Avenue SW |
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*PHOTO OP: |
10 a.m. - Witness influential CEOs as they are prepped by STARS crew and transported to the remote site via helicopter. |
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3:30 p.m. - Watch as the CEOs return from this day-long event via STARS helicopter. |