NY Based Website Development Company, Lounge Lizard, Discusses Preparing and Relaunching when Modularizing Existing Websites

NEW YORK, March 28, 2017 /PRNewswire-iReach/ -- Lounge Lizard is globally recognized as a top Long Island web design company within the web and mobile app development industry. Lounge Lizard's brandtenders are creative, tech-savvy, and passionate in developing innovative strategies that drive conversion for both startup and established clients of all industries, making them the "best of breed since 1998."

Modular design makes it easy to update individual components of a website, making development and amendments quicker, easier, and less expensive. Additionally, modular design gives site owners more control over their websites and enables analysis to be more granular as individual components can be tweaked for better user results. The reasons to employ modular design are plentiful, and a couple of simple tips can make modularizing existing sites much easier and more successful. NY based website development company, Lounge Lizard, discusses preparing and relaunching when modularizing existing websites.

 Many business owners are deciding that they want more control over their websites, so are switching to modular design. However, making that conversion can be a time-consuming and labor-intensive task. This can be simplified with some basic auditing and organizing. Sort elements from various pages into categories based on similarities. Sift through pages to identify any deviations to things that should be standardized, such as different button styles and sizes, variations in font sizes and colors in headers, navigational bars, and other site components. Check for variations in aesthetics within major components such as banners, panels, and slideshows. It may come as a surprise how many things differ that can be standardized. Once these elements are sorted, it's easier to land on singular styles that work best and standardize for easy modularization.

When rebuilding, employ the same rules as in any web design. While working on a grid based system may seem more constricting, it does not need to be. Keep content organized and simplified, utilizing only essential components to captivate and engage users. Flat design and stacking trends work wonderfully in a modular setting. For long-scrolling sites, consider vertical grids that work well with parallax features and with user flow on mobile devices. Think of modular blocks like individual digestible pieces and tie them together with elements such as color schemes and typography. Consider the natural user-flow and have multiple people test the site during development to identify any issues in navigating the website.

To get the most out of any website requires utilizing analysis to understand what is working and where there are opportunities. One great benefit of modular design is that it is easy to update one component at a time. This allows businesses to get granular in fine-tuning their website functionality based on analytics. In the early stages of a newly modularized website, devote extra time to analysis. If there is a lack of interaction with CTAs, high bounce rates, conversion problems, a lack of social sharing, or complaints about navigation issues, site owners can experiment with fine-tuning individual components and monitor how the results change in analytics.

The ease of changing website elements with modular design empowers site owners to refine their designs to drive better results. While the conversion may seem like a daunting task, it's a good opportunity to revisit and refine websites to make them more effective for users, more results driven for site owners, and easier to react to changing business needs and metric growth opportunities.

Lounge Lizard website design company is an award-winning, high-end design boutique specializing in website and mobile app development, UX/UI, branding, and marketing. Lounge Lizard excels in creating the ultimate brand strategy, fully loaded with expertly crafted visuals that work together to increase sales and effectively communicate a client's unique personality.

Media Contact: Scott Darrohn, fishbat, 855-347-4228, [email protected]

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SOURCE Lounge Lizard