Keranique Announces Charitable Partnership with HairToStay for Breast Cancer Awareness Month

JERSEY CITY, N.J., Sept. 27, 2018 /PRNewswire/ -- Keranique®, the Women's Hair Growth Expertstm, announces a new partnership with national nonprofit organization, HairToStay, as part of their mission to restore the confidence in women who experience hair loss.

Beginning in October for Breast Cancer Awareness Month, Keranique will kick off a fundraiser that donates profits directly to HairToStay. "We are so excited to be partnering with such an amazing organization that shares our same mission to help women feel beautiful even in times of distress. This cause really hits home for us as a brand and it's an honor to be able to lend our support.  Keranique was created as a response to the needs of our own family members who were recovering from illness and were looking for solutions which would boost their self-confidence," says Andrew Surwilo, Co-Founder and CEO of Atlantic Coast Brands.

HairToStay is the first and only national nonprofit organization dedicated to helping cancer patients afford scalp cooling, a treatment that can dramatically reduce chemotherapy induced hair loss. As well as subsidizing the treatment, they help to raise awareness and offer information and support to patients considering the use of scalp cooling to keep their hair during chemotherapy.

To launch this partnership, Keranique has dedicated their HSN 'Today's Special' airing on October 3^rd, 2018 to this charitable initiative by donating $2 of all sales for the day to HairToStay. Furthermore, for the entire month of October, for every sale of Keranique's top-selling Hair Regrowth System from Keranique.com and participating retailers including Sephora.com, Ulta.com, Skinstore.com and HSN.com, the brand will contribute $2 to HairToStay, in order to increase access to subsidies for low income patients using scalp cooling to reduce hair loss during chemotherapy.

"We feel incredibly fortunate to be partnering with Keranique," said Bethany Hornthal, Co-Founder of HairToStay. "Our partnership means that many more patients will be able to afford a treatment that can help them retain their privacy, identity and sense of well being during cancer treatment. Additionally, even with scalp cooling, most people will experience some thinning and hair loss, so Keranique's Hair Regrowth products are an especially good fit."

ABOUT KERANIQUE
Keranique®, the Women's Hair Growth Expertstm, has developed a system of haircare solutions to effectively address the underlying causes of women's hair thinning and loss. Formulated with its proprietary Keratin Amino Complextm, the collection of mild cleansers, gentle conditioners, intensive treatments, and light-weight styling products help nourish the scalp and fortify thinning hair, in order to promote healthy hair growth, protect against hair loss and damage, maximize fullness and create the optimal environment to grow  fuller, thicker, healthier hair.

ABOUT HAIRTOSTAY
Founded in 2016, HairToStay began with a mission of building a nationwide subsidy program for scalp cooling technology, supported by partnerships with both philanthropic and commercial organizations. While recently granted FDA clearance, scalp cooling is not covered by most insurance providers and thus inaccessible for many undergoing treatment. HairToStay has raised over one million dollars since its inception, and has granted financial assistance to nearly 1,000 patients nationally.  You can find out more about HairToStay and the impact scalp cooling has on their recipients at www.HairToStay.org.

SOURCE Keranique