HYDE Hotel & Residences Midtown Miami to Welcome its First Guests

MIAMI, Sept. 17, 2018 /PRNewswire/ -- sbe, the Los Angeles-based leading lifestyle hospitality company, announces the opening of HYDE Hotel & Residences Midtown Miami in partnership with renowned developer, The Related Group, and Haim Yehezkel, CEO of Elysee investments, owner of the 60 hotel units. This is the third collaboration uniting the talents of sbe Founder and CEO Sam Nazarian and Related Founder and Chairman Jorge Pérez, who have more than 20 additional joint projects in the pipeline, including the recently-opened SLS LUX Brickell and internationally in Cancun, Argentina and more. On the design end, Arquitectonica was tapped for the thirty-two-story building's stunning architecture, featuring 410 sold-out luxury condominiums and 60 hotels rooms. Rockwell Group brings their unique and inventive lens to Hyde Midtown's lobby, hotel suites, and amenity spaces ? creating a dynamic environment that highlights contemporary art, detailed craftmanship and local design.

"This opening marks a key expansion of sbe," says Sam Nazarian, Founder and CEO of sbe. "Miami is one of the most important markets for us and I am proud and honored to again work with my friend and mentor, Jorge Perez, and with Haim Yehezkel to bring the Hyde brand to this location. Miami is a city that's always been on the pulse of what's trending in art, design and entertainment - and Midtown is in the center of it all."

"Building on the tremendous success we've seen with SLS Brickell and SLS LUX Brickell, we are pleased to present yet another amazing development in partnership with sbe," said Jorge Pérez. "This project brings together the best of everything Miami has to offer ? from the renowned design talent of David Rockwell to curated work by international artists ? all set within the city's most buzzing new neighborhood."

"We are extremely excited about this unique property located in the up-and-coming, Midtown Miami and the design district. The hotel offers fantastic amenities and extremely specious rooms with kitchenettes allowing for ultimate convenience while on vacation or a business trip. We have no doubt that guests will love it," said Haim Yehezkel and his partner, owners of the Hyde Midtown hotel.

"We're thrilled to be celebrating the opening of Hyde Midtown Miami with our collaborators sbe and Related Group," said David Rockwell, founder and President, Rockwell Group. "Hyde Midtown is uniquely situated within the heart of Miami's burgeoning cultural center, so we felt it was important that Hyde's public spaces and guest rooms reflect their unique local surroundings."

"Our design team's concept for Hyde Midtown fuses the brand's distinctive philosophy with Miami's vibrant art and design scene, as well as the city's spirited culture," said Greg Keffer, Partner and Studio Leader, Rockwell Group. "With an irreverent and bold attitude, Hyde Midtown offers an electric, immersive guest experience influenced by the surrounding Design District."

The property marks the second Hyde project to open in South Florida, following Hyde Hollywood Resort & Residences' completion last winter. Looking forward, Hyde Beach House in Hollywood is slated to open next year, while sbe has plans to more than double its hotel portfolio to 50 hotels and residences by 2021. This includes international expansion to new territories in Latin America, including the first Delano outside of the United States in Rio de Janeiro, and SLS in Mexico and Argentina. sbe also opened its first hotel in the Middle East ? Mondrian Doha ? at the end of last year with more planned, including two further properties in Dubai ? Mondrian and Delano ? an SLS in Doha in 2019, and Hyde Doha in 2020.

HYDE Hotel & Residences Midtown, located in the heart of Miami's emerging Midtown neighborhood, a mecca for locals, young professionals, business travelers, and the like, will welcome its first guests on September 17^th. The thirty-two story, Arquitectonica designed building features 410 sold-out luxury condominiums, a dramatic double-height lobby inspired by the art galleries found throughout the surrounding Design District, a rooftop amenity floor, boutique spa, and 60 hotel rooms and designer suites with features that include split layouts, private kitchens, and exposed concrete ceilings.

Fusing sbe's brand philosophy with local art and design, HYDE Hotel & Residences Midtown Miami features a vibrant design that pays homage to Miami's artistic community. The property's lobby, guest rooms, amenity floor, and elevator corridors were designed by the renowned Rockwell Group with custom fixtures and furniture that integrate modern technology with local and contemporary art. The lobby features a neutral palette with bright pops of color, concrete tile flooring, blackened metalwork with expressed welds, and walls with custom-designed mesh and steel displays that showcase contemporary artwork from the collection of Jorge Perez, as well as a curated collection of hotel merchandise made by local artists and craftsmen.

An RGB light-sensitive artwork suspended from the lobby's exposed concrete ceiling is a nod to Miami's Art Deco architecture. Beneath it, a lounge-style seating area with an oversized, burnt-orange modular leather sofa and steel-framed chairs sits across from a white grand piano with custom artwork ? a focal point of the property's entrance. An extensive collection of paintings, drawings, screen prints, and murals found throughout the property adds an eclectic energy designed to spark creativity and encourage cultural exploration.

The seventh-floor rooftop doubles as an amenity floor with a sweeping infinity pool, outdoor bar/restaurant, tennis and bocce courts, a putting green and a glass-walled business center that can be transformed into small event space. Lush greenery, flowing vines, and garden beds planted with succulents contrast the metal pergolas that line the pool area, while the outdoor bar's blackened steel canopy juxtaposes a teak wood bar top with three-dimensional blue glazed Portuguese tile base. Adjacent to the pool, a covered lounge area with tables, chairs, and sofas offers guests a shaded spot to unwind. Additionally, property residents and hotel guests can take advantage of on-demand transportation to SLS South Beach with VIP access to the resort's beach, pool and day club.

Hyde Hotels, Resorts & Residences is an extension of sbe's Hyde nightlife heritage brand, developed to offer guests an immersive and upscale experience similar to that of Hyde's popular nightlife venues located in Miami, Los Angeles and Las Vegas.

For more information and reservations, visit www.hydemidtownmiami.com.

About sbe
Established in 2002 by Founder and CEO Sam Nazarian, sbe is a privately-held, leading lifestyle hospitality company that develops, manages and operates award-winning hotels, residences, restaurants and nightclubs. Through exclusive partnerships with cultural visionaries, sbe is devoted to creating extraordinary experiences throughout its proprietary brands with a commitment to authenticity, sophistication, mastery and innovation. Following the acquisition of Morgans Hotel Group, the pioneer of boutique lifestyle hotels, in partnership with The Yucaipa Companies and Cain International (formerly Cain Hoy), sbe has an unparalleled global portfolio which will see 25 hotels and over 170 global world-renowned culinary, nightlife and entertainment venues by the end of 2018. The company is uniquely positioned to offer a complete lifestyle experience - from nightlife, food & beverage and entertainment to hotels and residences, and through its innovative customer loyalty and rewards program, The Code, as well as its award-winning international real estate development subsidiary, Dakota Development - all of which solidify sbe as the preeminent leader across hospitality. The company's established and upcoming hotel brands include SLS Hotel & Residences, Delano, Mondrian, The Redbury, Hyde Hotel & Residences, and

The Originals. In addition, sbe has the following internationally acclaimed restaurants and lounges under subsidiary Disruptive Restaurant Group: Katsuya by Chef Katsuya Uechi, Umami Burger, Cleo by Chef Danny Elmaleh, Fi'lia by Michael Schwartz, Leynia and Diez & Seiz by Chef José Icardi, Hyde Lounge, S Bar, Doheny Room Skybar, Bond, and Privilege. To learn more, visit sbe.com

About The Related Group:
Established in 1979, The Related Group (www.relatedgroup.com) is Florida's leading developer of sophisticated metropolitan living and one of the country's largest real estate conglomerates. Its innovative residential developments, that reach cross-market sectors, have dramatically altered South Florida's urban landscape. Since its inception, the privately held company has built, rehabilitated and managed more than 90,000 condominium and apartment residences. The Related Group has earned international status for its visionary designs and development of luxury condominiums, market-rate rentals, mixed-use centers and affordable properties ? often in emerging neighborhoods that impact the lives of all demographics. The firm is one of the largest Hispanic-owned businesses in the United States with a development portfolio of projects in excess of $15 Billion. The Related Group has redefined the new cycle of real estate by diversifying both its products and buyers, expanding internationally with projects in Mexico, India and Brazil, while sponsoring public art installations that enhance the city's global culture and streetscapes. TIME Magazine named Founder, Chairman and CEO of The Related Group, Jorge Pérez, one of top 25 most influential Hispanics in the United States, and he's made the cover of Forbes twice. Currently, The Related Group has over 50 projects in varying phases of development, led by Chief Operating Officer, Matt Allen, and four division presidents, including Carlos Rosso, President of Related Condominium; Steve Patterson, President of Related Development; Albert Milo, President of Related Urban Development; and Larry Lennon, President of TRG Management.

Media Contact:
Sydney Feldman / Diamond Public Relations / [email protected] / 305-854-3544

SOURCE sbe