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Subjects: CHI, PDT

Safety 1st Introduces RIVA Flex, A Lightweight And Sustainably-Built Travel System, Perfect For Families On The Go


FOXBORO, Mass., Sept. 13, 2018 /PRNewswire/ -- Dorel Juvenile, a segment of Dorel Industries Inc. (TSX: DII.B, DII.A) and one of the world's leading juvenile products manufacturers, today introduced its latest lightweight stroller, Safety 1st RIVA Flex ? a 6-in-1 travel system manufactured with recycled materials in Columbus, Indiana. The car seat and stroller combo is available only at Target stores and on Target.com this month, with a wider rollout to additional major retailers nationwide.

Available at Target, the 6-in-1 RIVA Flex Lightweight Travel System is an Affordable Option with Superior Safety and Flexibility Features.

RIVA Flex is an eco-friendly, lightweight option that offers parents everything they need for a smooth ride with baby, while reducing their impact on the environment, both today and in the future. On the journey towards sustainability, Safety 1st designed the American-made innovation, which uses recycled plastics including its own recycled car seats, to be lightweight and durable to grow with baby, eliminating the need for multiple purchases and reducing landfill waste.

"We are committed to providing high-quality products that enable parents to feel good about what they buy, without paying more," said Paul Powers, CEO and President at Dorel Juvenile USA. "With Target as a partner, our RIVA Flex Travel System not only offers innovation with multiple modes, durability and safety, but also brings to market an affordable and sustainable travel system that helps our company build a better future for all families."

RIVA Flex Travel System Features

Developed for today's on-the-go families, the RIVA Flex Travel System is a multi-mode stroller made with special features for both baby and parents.

"For our customers, safety, style and value are the top priority when selecting baby gear for their little one," said Sylvia Fulton, Senior Divisional Merchandising ? Target Baby, Target. "With the Safety 1st RIVA Flex Lightweight Travel System, we are excited to offer an affordable, quality option made with recycled materials that meets the high standards of our brand and our guests."

Established as the brand leader in child safety 30 years ago with its little yellow BABY ON BOARD® sign and the first true collection of home safety products, Safety 1st continues to invest in its zero-landfill factory in Columbus, Indiana, where the RIVA Flex Travel System is manufactured and assembled with American and imported parts.

About Dorel Juvenile
Dorel Juvenile, a segment of Dorel Industries, Inc. (TSX: DII.B, DII.A) is a world class juvenile products company. Dorel Juvenile's powerfully branded products include global juvenile brands Maxi-Cosi, Quinny and Tiny Love, complemented by regional brands such as Safety 1st, Cosco, Bébé Confort and Infanti. Dorel Industries Inc. has annual sales of US$2.6 billion and employs approximately 10,000 people in facilities located in twenty-five countries worldwide.

 

(PRNewsfoto/Safety 1st)

SOURCE Dorel Juvenile



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