Canadian Businesses Generated 10.4 Billion in Economic Impact Due to Google Search and Ads Tools

The Web is helping Canadian businesses drive success and reach global audiences

TORONTO, Sept. 12, 2018 /CNW/ - Google announced today that Canadian businesses, publishers and nonprofits who used Google search and advertising tools to connect with the people and communities they serve, generated $10.4 billion in economic activity in 2017. By using Google products those businesses increased their online presence and were able to grow, bringing more money and jobs into the local economy. Google's Economic Impact report was developed by Deloitte on behalf of Google.

"Being online can have a big impact for businesses of all sizes; it's where people can learn, build, connect and grow," said Sabrina Geremia, Country Director, Google Canada. "At Google, we are invested in building products and services that help businesses, entrepreneurs, non-profits, developers, creators and students succeed online. With the open web and accessibility to our tools, Canadians can reach new heights."

Google's Economic Impact Report details how businesses like Toronto's Logojoy use digital tools to increase their online presence and reach customers. Founded in 2016, Logojoy has helped over 2.5 million entrepreneurs and small businesses create logos online using artificial intelligence. Logojoy's founder, Dawson Whitfield, credits this level of success and global reach to the web, "Logojoy is in 188 countries, and Google Ads has been a huge part of that," says Whitfield. The report highlights 22 additional stories of businesses across the country using the web to drive growth. 

Key Report Findings:

• Hundreds of thousands of Canadian businesses generated $10.4 billion in economic activity through the use of Google Search and Google Ads
• Businesses using Google Search and Google Ads are supporting 112,000 full-time jobs
• Content creators generated $179 million through Google AdSense
• Canadian businesses using Google Cloud benefitted from $266 million in productivity improvements

"Digital technology has become a routine part of people's lives. But rarely does one stop and ask what the economic value is of the current range of digital services available today," says Craig Alexander, Chief Economist at Deloitte Canada. "This report aims to highlight the value of these services for Canadian businesses and our economy as a whole."

Additional Resources:

• Google Canada blog post
• Economic Impact Report

About the Report

Google commissioned Deloitte to estimate the economic activity generated by Canadian businesses, content creators and developers that use Google services. Estimates of the economic activity are based on top-down and bottom-up approaches to provide a reasonable range of potential impact given publicly available data and Google's privacy policies. The estimates in the study are based on data for the twelve month period between January 1, 2017 and December 31, 2017, and are referred to as 2017 estimates.

About Google Canada

Google's mission is to organize the world's information and make it universally accessible and useful.  As a global technology leader, Google's innovations in web search and advertising have made its website a top internet property and its brand one of the most recognized in the world. Google Canada has offices in Waterloo, Toronto, Montreal, and Ottawa with nearly 1,000 Canadian Google employees working on teams across Engineering, AI Research, Sales, Marketing, PR, Policy, and HR.

SOURCE Google Canada