Subject: LIC
NoCoast Beer Co. and Mahaska will be part of How2Media's "World's Greatest!..." series
BOYNTON BEACH, Fla., Sept. 10, 2018 /PRNewswire/ -- How2Media, the producers of the television show "World's Greatest!...", announced today that they have recently selected NoCoast Beer Co. and Mahaska to be a part of the popular television series.
The two-year-old NoCoast Beer Co. and the 125+ year-old Mahaska represent an unlikely but dynamic dichotomy. NoCoast was conceived on the grounds of Mahaska where it leases Mahaska's legacy bottling plant, which originally opened as a state-of-the-art beverage manufacturing facility in 1961. Thanks to NoCoast, this historic relic of the American beverage industry has been placed back into service and revitalized for the first time in almost 40 years as a part of the ongoing American Manufacturing Renaissance.
With Mahaska's rich history in beverage bottling and distribution networks in the Midwest and NoCoast's forward-thinking approach to brewing ? these two make a dynamic dichotomous duo. NoCoast is an innovative company that takes a scientific approach to producing NoCoast branded beer and cold brew coffee with its unique water system, on-site laboratory, and Brew Crew boasting backgrounds in biotechnology, agricultural biology, and culinary arts. NoCoast also performs product development and mobile canning services for other breweries, coffee companies, and even wineries!
Meanwhile, Mahaska leverages its extensive bottling, distribution, and cooperative services networks in furtherance of the mission to advance craft. As a result, Mahaska offers sales support, logistics, and procurement services to NoCoast Beer Co. as well as several other craft breweries from as far away as New York and Texas and as close to home as Iowa and Nebraska. Mahaska established its craft cooperative services platform with an eye toward breaking down the barriers (often erected by big beer competitors) that exist for many small craft operators. The Mahaska platform gives small craft brewers the opportunity to compete on a level playing field with the Budweisers of the world.
"We think their story will be meaningful as well as educational to our viewers," said Gordon Freeman, Executive Producer of the show.
As part of the show, How2Media sent a film crew to spend time at the company facilities in Oskaloosa, Iowa, just Southeast of Des Moines. In Oskaloosa, How2Media set out on a mission to find out what the story behind the story is with this great American beverage tradition juxtaposed with this scientifically-driven forward thinking growth engine, and to show the "World's Greatest!..." viewers why NoCoast Beer Co. and Mahaska were selected as the best in their category.
"World's Greatest!..." is a thirty-minute show dedicated to highlighting the world's greatest companies, products, places, and people. Each show is a fast-paced tour around the world featuring behind the scenes footage, informative interviews, and exciting visuals.
How2Media is a 21st Century television production company. Their award-winning programming can be seen on national cable channels and local network affiliates across the country. For more information on How2Media and their show lineup, please visit How2Media.tv
About NoCoast Beer Co.
Rooted in Midwestern pride, NoCoast playfully rejects the pretension of the coasts and celebrates the fuss-free simplicity and down-to-earth attitude of flyover country. NoCoast is a nation of individuals that respect hard work and good beer, PLAINS SIMPLE. NoCoast Beer Co. houses a brewing and mobile canning operation.
About Mahaska
Mahaska is a Midwest regional food & beverage brand, manufacturing, and distribution company that was founded in 1889. It maintains multiple franchise appointments as well as Mahaska affiliates across independent brands, full-line vending, foodservice, logistics, trucking, and media.
SOURCE NoCoast Beer Co.
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