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Classified in: Business
Subject: TNM

Soft-Tex International Announces Strategic Reorganization; Hires Bedding Industry Veteran Chris Marsh as New Chief Marketing Officer


NEW YORK, Sept. 5, 2018 /PRNewswire-PRWeb/ -- Soft-Tex International is pleased to announce a strategic reorganization of the company's marketing and sales divisions effective September 1st to capitalize on the rapidly evolving bedding retail landscape and more closely align the business with key growth initiatives.

The new structure centralizes Soft-Tex's marketing organization as a shared service under the leadership of newly hired Chief Marketing Officer, Chris Marsh. Marsh joins Soft-Tex with significant experience as a bedding industry executive having served as a Divisional Merchandise Manager at Macy's, Vice President at Mattress FIrm, and most recently CEO of YogaBed which was recently acquired. Marsh is charged with driving global marketing efforts supporting the growth of Soft-Tex brands and product collections both online and in stores.

Marsh's team includes 3 direct reports and their teams spanning :

In the sales division, John Timmerman, Vice President of the Furniture and Mattress Division, has been promoted to the Senior Leadership Team and Dionne Pedersen has been hired as Executive Sales Associate.

Remarking on the reorganization, Soft-Tex CEO Jeff Chilton noted, "With today's demands of omnichannel retail, we're excited to have a proven industry leader in Chris Marsh joining us to lead the team that is furthering our value proposition as a best in class supplier of not only of quality product, but also fresh, compelling, and cohesive marketing stories that provide significant value and drive today's bedding customer to purchase."

About Soft-Tex:
As one of America's premier sleep product manufacturers, Soft-Tex International's mission is to help consumers sleep comfortably and live better through innovative design. As the marketplace for sleep and home comfort products evolves, Soft-Tex meets the needs of omnichannel retailers by not only manufacturing products with leading-edge technologies, but also providing best-in-class physical and digital merchandising solutions.

 

SOURCE Soft-Tex


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