In Legal Settlement General Mills Will Remove "100% Natural" Label Claim from Product, Consumer Groups Announce

WASHINGTON, Aug. 23, 2018 /PRNewswire/ -- Three nonprofit groups today jointly announced that they have resolved a consumer-protection action filed by the groups against General Mills on August 24, 2016, concerning General Mills' labeling of its Nature Valley Granola Bars as "Made with 100% Natural Whole Grain Oats." A copy of the Complaint is available at: https://www.organicconsumers.org/sites/default/files/2016_08_24_-_nature_valley_dc_-_court_stamped_complaint.pdf.

The parties, which were represented by Brooklyn, N.Y- and Washington, D.C-based Richman Law Group, were able to resolve the claims without going to trial. At a time specified by the agreement, packaging for General Mills Nature Valley Granola bars will no longer bear the term "100% Natural Whole Grain Oats."

Beyond Pesticides is a national grassroots non-profit organization headquartered in the District of Columbia that works with allies in protecting public health and the environment to lead the transition to a world free of toxic pesticides. For more information, see www.beyondpesticides.org. 

Moms Across America is 501(c)3 non profit and a national coalition of unstoppable moms raising awareness about GMOs and toxins in our food and environment. Their motto is "Empowered Moms, Healthy Kids." Visit www.momsacrossamerica.org.

The Organic Consumers Association (OCA) is an online and grassroots non-profit 501(c)3 public interest organization campaigning for health, justice, and sustainability. The Organic Consumers Fund is a 501(c)4 allied organization of the Organic Consumers Association, focused on grassroots lobbying and legislative action. Visit: https://www.organicconsumers.org/.

Richman Law Group is a collective of lawyers specializing in impact litigation to repair the world. Richman Law Group was founded on the idea that what cannot be achieved by way of legislation can sometimes be achieved by way of litigation. This tight-knit cadre of tenacious and diverse professionals is dedicated to fighting for the rights of its clients, and through them, the needs of the community at large. For more information, please visit www.richmanlawgroup.com.

Contacts:

Beyond Pesticides, Jay Feldman, 202-543-5450; http://www.beyondpesticides.org
Organic Consumers Association, Katherine Paul, 207-653-3090
Moms Across America, Zen Honeycutt, 949-525-1237

SOURCE Beyond Pesticides