Le Lézard
Subjects: CSR, PET, ANW

Petmate® Announces Company's First "CFO"


ARLINGTON, Texas, Aug. 22, 2018 /PRNewswire/ -- Just in time for National Dog Day, Petmate, the pet industry's leading worldwide provider of fun trusted, quality products to enhance the lives of pets and their families, announces "Charlie" Chernick as the winner of the company's first-ever search for a CFO ? Chief Four-Legged Officer!

Petmate introduces first ever CFO - Chief Four-Legged Officer: Charlie Chernick

According to her "pawlifications doguments," Charlie (@puppynamedcharlie) is a five-year-old Doodle rescue, with a passion for traveling with her "momager" and pet parent, Paige Chernick. Paige rescued Charlie when she was just three months old from a puppy mill in Indiana, and Charlie has not taken a day for granted since.  A true New Yorker at heart, Charlie may be a little dog, but she is tough and a real go-getter, especially if a ball is tossed her way. 

"We received thousands of submissions from four-legged friends across the country. Charlie's personal story truly resonated with our commitment to help build the bonds between pets and their families and we are happy and eager to welcome her aboard," said Alice Tillett, Petmate's Chief Executive Officer.  "We're looking forward to her passionate, playful point of view, however close to the ground that is."

As the Chief Four-Legged Officer, Charlie will help lead the Petmate team in the development and testing of new toys and key products to enrich the special bond between pets and pet parents.  She will act as a chief representative of the Petmate brand, providing testimonials and appearances throughout the year. The position comes with $5,000 in take-home pay, among other "bonefits."  Petmate is also providing a $5,000 donation to the new CFO's charity of choice: Foster Dogs NYC, a non-profit organization that connects rescue organizations, adopters, fosters and other partners together in a shared mission to help animals in need.

"Rescuing Charlie from her unfortunate and upsetting situation has impacted my life tremendously," says Paige Chernick. "Foster Dogs NYC shares my passion for providing a better, quality life to dogs in need and I know every dollar they receive in donations goes directly to the effective programs they work so hard to create."

Charlie's full story and bio can be found on https://www.petmate.com/cfo

About Petmate
Founded in 1963, and headquartered in Arlington, Texas, Petmate is passionate about providing fun, trusted quality products worldwide to enhance the lives of pets and their families. The company's vision, to be the worldwide leader of solutions and excellence in the pet industry, encapsulates its commitment to deliver award-winning, innovative ideas daily to each of its product categories including bedding, kennels, dog houses, feeding and watering products, litter maintenance products, toys, collars, leads, travel, and more. Petmate's portfolio of pet, family-favorite brands include Aspen Pet®, Brandon McMillan, Calmz®, Chuckit!®, Dogzilla®, Fat Cat®, Jackson Galaxy®, JW®, and LA-Z-BOY®.  For more information, visit petmate.com.

Additional photos and b-roll available upon request.

Contact:
Ellie Bagli [email protected] 
Deena Rosenberg [email protected] 
Freeman Public Relations
973-470-0400, x17/ x13

 

Petmate Chief Four-Legged Officer Charlie Chernick meets with toy team

SOURCE Petmate



News published on and distributed by: