Le Lézard
Classified in: Transportation, Science and technology, Business
Subjects: CON, PDT

Aeroflot Doubles Mobile Conversion Rate on the Assisted Bookings Platform by Aviasales


MOSCOW, August 17, 2018 /PRNewswire/ --

Russian flag carrier has just rolled-out its very first NDC-based project

Aeroflot launched its assisted booking capacity in cooperation with Aviasales. It is the first time a Russian airline company has used NDC (New Distribution Capability). The distribution protocol provides with access to the airline's inventory to the third parties like meta-services. Hence from now on it is possible to fill in passenger information and pay for tickets directly on aviasales.ru.

Purchasing process includes two steps only - completing passport and credit card details. Aeroflot charges and issues airline tickets but the user doesn't need to go to the carrier's site, he stays inside familiar metasearch interface.

Choosing the right fare is another benefit of assisted bookings. For instance, the user can select 'Economy Premium' instead of 'Economy Budget' which is more flexible and includes more hold bags. Earlier this option was only available on Aeroflot's website.

Aviasales users rate Aeroflot assisted bookings above 4.6 (on a scale from 1 to 5). It is the best result among other channels. Moreover, the mobile conversion rate (search to purchase) was doubled. Previously only 6.36% of travellers had completed reservation on the airlines' website. The new Aviasales' feature raised the conversion rate to 12.62%.

"Our partnership with Aeroflot withdraws concerns of travellers who book tickets directly trying to get better deals. Aviasales offers fair prices and direct booking powered by the dominant Russian airline," Aviasales VP Products, Anton Baitsur says.

Starting from August, 17 the new feature is available for all desktop and mobile users of Aviasales.

About Aviasales 

Aviasales.ru is the first and the biggest Russian travel search engine which lets consumers find cheap flights and holiday accommodation.

Being founded in 2007 as a private blog, the company has been rapidly growing across the globe. Its application has installed in each third iPhone in Russia, and ten million travellers plan their journey on www.aviasales.ru

SOURCE Aviasales


These press releases may also interest you

at 07:10
D-Wave Quantum Inc., ("D-Wave" or the "Company") a leader in commercial quantum computing systems, software, and services, today announced financial results for its fourth fiscal quarter and year ended December 31, 2023. "Our momentum is...

at 07:10
Can-Fite BioPharma Ltd. , a biotechnology company advancing a pipeline of proprietary small molecule drugs that address oncological and inflammatory diseases, today announced financial results and clinical updates for the twelve months ended...

at 07:10
Zilliant, the leader in pricing lifecycle management, today announced it recently concluded a year of rapid growth, delivering two consecutive quarters of 60%+ growth in year-over-year bookings. The company is positioned for continued record growth...

at 07:10
Kelonia Therapeutics, a biotech company revolutionizing in vivo gene delivery, today announced the appointments of global leaders in cell therapy and drug development, Kristen Hege, M.D., and Mathai Mammen, M.D., Ph.D., to its board of directors....

at 07:07
MESCIUS inc., a global provider of award-winning enterprise software development tools, is pleased to announce the release of ActiveReports. NET v18. This major release includes exciting new features and improvements to the ActiveReports ecosystem....

at 07:05
Aldeyra Therapeutics, Inc. (Aldeyra), a biotechnology company devoted to discovering and developing innovative therapies designed to treat immune-mediated and metabolic diseases, today announced the clinical development plan intended to enable...



News published on and distributed by: