Le Lézard
Subject: PET

People Do Crazy Things for Love, Especially When it Involves a Wet Nose and a Tail


BOULDER, Colo., July 18, 2018 /PRNewswire/ -- "I and love and you", the Boulder-based, independent pet food company that believes if you feel love, you should feed love, is taking over newsfeeds with "tails" of love for fur babies.  Starting today, people can share their stories to Facebook and Instagram with the hashtag #FEEDTHELOVE.  For the first 10,000 stories of love shared, "I and love and you" will donate a meal to National Mill Dog Foundation. 

"Everything we do at "I and love and you" is a direct result of the close and special relationship all of us have with our pets," said Beau Mainous, "I and love and you" CEO + Pack Leader. "We celebrate and champion our crazy love for them and those who feel the same way, you are our people. Go ahead, join in and share your story ? you're in good company!"

To start the movement, "I and love and you" captured dozens of people in Boulder, Colorado sharing the crazy things they do for love in an open-confession video.

To date, some favorites include:

"I stopped eating cucumbers because of my cat."
"I hired a Pet Psychic to learn more about my dog."
"I change up the lyrics to songs to be about my cat."
"We bought a king-size bed, so our dog could still fit."

From matching Halloween costumes, to specially choreographed dances to motivational speeches, people do what most would consider crazy in the name of love for their pets.  But, "I and love and you" knows it's not really crazy, it's just love. 

For every pet fanatic there are always two or three friends who are equally obsessed, so the brand is asking people to double-dog (or cat) dare those friends to share their story, too.   

"Social media today is full of anything but love; let's change that," said Mainous. "By sharing our unconditional devotion to our pets, we can help other pets in need of love themselves."

For more information about "I and love and you," click here.

About "I and love and you"
At "I and love and you," we believe that if you feel love, you should feed love. That's why we put it right in our name. But, rather than tell you, we'll just show you: ILYPET.com/LOVE

Contact:
Mandy Melby 
[email protected] 
720.771.0475

 

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SOURCE "I and love and you"



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