NEW YORK, July 17, 2018 /PRNewswire/ -- New York City-based art tours company ART SMART today announced a full lineup of fully customizable art tours and museum experiences for companies in NYC, Boston, Chicago, and Washington, D.C. The tour company?whose unique private art tours have been praised by The New York Times and The Wall Street Journal? aims to help corporate groups meet business goals by providing fun and sophisticated cultural experiences for clients and employees.
With hundreds of major corporations headquartered in New York City alone, offering corporate tours in these four major cities was a logical next step for the company.
ART SMART founder Judith Walsh said, "I decided to bring the same customized approach to corporate groups while working with a corporate group that had requested a Chelsea art tour. The team was stunned when they understood the depth to which we could customize a contemporary art tour to explore the concepts of their own business. We can use the same gallery artwork to explore the latest technology of LED lights and steel designs for say, an automotive company, or to examine issues of diversity and inclusion for a recruiting company. In the end, such groups should get vastly different tours if one was considering what to tour from the client's perspective."
ART SMART handpicks its prestigious team of experienced art historian guides for their expertise and ability to engage a group, and tours are given in a conversational style. Tours can be planned by venue or by theme, and ART SMART guides often use their art world connections to provide behind-the-scenes insights for guests for a truly VIP experience.
Past corporate clients have included Cadillac, AIG, and Morgan Stanley. Tours are weatherproof, presented in a variety of foreign languages, and include add-on tasting options. Noteworthy corporate offerings include Diversity and Inclusion Tours, Creativity and Innovation Workshops, Marketing and Branding Experiences, and Spousal and Guest Programs, but ART SMART takes pride in creating custom tours to suit any theme or business objective.
"At ART SMART we believe that every art tour we give should be as unique as the individuals taking it. We strive to understand the underlying reasons why our clients want to explore, and then we build something to serve that purpose. That is a very different approach than that of, say a museum, which seeks mainly to focus on their collection rather than the client. A museum's approach is more designed to serve the masses. We focus on the individual."
For more about ART SMART, visit their Corporate Events and Art Tours page or visit ARTSMART.com.
About ART SMART
ART SMART started when founder Judith Walsh noticed a gap in the art tours market while working as a tour guide at The Metropolitan Museum of Art. "I had Dr. Ruth, the famed sex therapist, in my group. In answering her questions that related to her unique field, I thought, 'Why isn't there a tour for audiences to hear in-depth explanations that relate to clients' own interests?'"
With two masters degrees from Columbia University, and decades of experience in the art world, Walsh began leading tours that catered to her clients' curiosities, whether it was a family looking for a Harry-Potter-inspired scavenger hunt at The Met, or a group of entrepreneurial women interested in discovering rising female artists featured in contemporary Chelsea galleries.
ART SMART currently provides private art tours in New York City, Boston, Chicago, and Washington, D.C.
SOURCE ART SMART, INC.
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