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New LEAN CUISINE® Origins Dishes Highlight Organic Ingredients And Meatless Recipes


SOLON, Ohio, July 17, 2018 /PRNewswire/ -- LEAN CUISINE, a leader in frozen prepared foods, is expanding its menu with Origins, which offers 14 meatless comfort dishes made with at least 70% organic ingredients as certified by Oregon Tilth. The choices ? including seven new recipes and seven updated dishes from the LEAN CUISINE Marketplace line ? broaden the options available to consumers, bringing more of what they want to the table. Each dish features on-trend ingredients in innovative ways, like cauliflower as an alternative to mashed potatoes, lentil-based pasta and lasagna layered with feta cheese and butternut squash.

LEAN CUISINE culinary experts selected wholesome and accessible ingredients to put a new, flavorful twist on plant-based proteins and vegetables, playing at the intersection of a desire for meatless options and an increasing demand for organic foods. In fact, 23 percent of consumers reported they want more choices incorporating plant-based proteins on shelves, while a recent survey of Americans shows their appetite for organic foods has grown more than ever before.1,2 New Origins recipes feature meatless offerings made with legumes as well as gluten-free ingredients and, for the first time from LEAN CUISINE, two vegan options ? Coconut Chickpea Curry and Sicilian-Style Pesto with Lentil Pasta ? distinguishing the subline from the brand's existing varieties.

To create the Origins dishes that evolve with the latest tastes, the LEAN CUISINE culinary team sought inspiration beginning with their network of chef partners, who work in top restaurants around the country. Their insights on flavors and ingredient trends straight from the kitchen provided exciting new recipe ideas that resonate strongly with consumers.

New Varieties Feature In-Demand Flavors
The new LEAN CUISINE meatless comfort recipes made with 70% organic ingredients bring of-the-moment flavors to the freezer case.

Reinvented Favorites Join the Origins Subline
Seven best-selling items from the LEAN CUISINE Marketplace subline are now available in Origins packaging. Now, the existing recipes are made with 70% organic ingredients, and in some cases, have been updated to meet this standard.

Feeding the Greatness in Every Woman
With more than 100 varieties, LEAN CUISINE has been a champion of good nutrition for women for nearly 40 years, and continues to expand the brand's menu with thoughtful offerings. In recent years, these efforts have included reducing sodium and simplifying ingredient labels, while introducing more options with vegetables, whole grains or protein alternatives.

"The LEAN CUISINE team of chefs and nutritionists work hand in hand to create new ways to meet women's evolving needs," said Julie Lehman, LEAN CUISINE Marketing Director. "The new Origins subline offers even more of what our consumers are after, from gluten-free foods to meatless offerings to options made with organic ingredients and now, vegan dishes. We have recipes every woman will enjoy, no matter their preference because we want to help nourish women and their pursuits."

For more information on LEAN CUISINE and the new recipes, visit LeanCuisine.com. All new products have an MSRP of $3.69 and are available at grocery stores and mass retailers nationwide.

About LEAN CUISINE
A leader in frozen prepared dishes, LEAN CUISINE is dedicated to feeding the ambition in every woman with delicious, satisfying and convenient meals. With over 90 frozen entrée options, each LEAN CUISINE recipe is developed with women's dietary preferences in mind - from non-GMO to gluten-free to vegan and high fiber. Our nutritionists work alongside our culinary team to create flavorful solutions that thoughtfully pair ingredients together. A Nestlé USA brand, LEAN CUISINE has been crafting on-trend recipes to fuel women for more than 35 years. For product news and information, visit LeanCuisine.com. Find LEAN CUISINE on social media at Facebook.com/LeanCuisine, Instagram.com/leancuisine and on Twitter at @Lean Cuisine.

Nestlé USA
Named among "The World's Most Admired Food Companies" in Fortune magazine for twenty consecutive years, Nestlé USA is committed to enhancing quality of life and contributing to a healthier future. By providing choices, from nutritious meals with LEAN CUISINE® to baking traditions with Nestlé® Toll House,® Nestlé USA makes delicious, convenient, and nutritious food and beverages that make good living possible. With 2016 sales of $9.7 billion, Nestlé USA is part of Nestlé S.A. in Vevey, Switzerland ? the world's largest food company ? with 2016 sales of $91 billion.  For product news and information, visit Nestleusa.com or Facebook.com/NestleUSA.

1 "Plant-Based Proteins Are Gaining Dollar Share Among North Americans." What People Watch, Listen To and Buy, 22 Sept. 2017, www.nielsen.com/us/en/insights/news/2017/plant-based-proteins-are-gaining-dollar-share-among-north-americans.html.
2 "Robust Organic Sector Stays on Upward Climb, Posts New Records in U.S. Sales." Environmental Benefits of Organic | OTA, 24 May 2017, www.ota.com/news/press-releases/19681.

 

SOURCE Nestle



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