Digital Marketing Agency, fishbat, Gives 4 Reasons Why Security Seals Companies Should Include Subtitles in Their Video Content

NEW YORK, July 16, 2018 /PRNewswire-iReach/ -- Social media marketing agency, fishbat, gives 4 reasons why security seals companies should include subtitles in their video content.

Video can be one of the most interesting and engaging form of content for security seals companies. Videos can get up to 25% more engagement than text posts. But with so much competition flooding the Internet, it can be hard to get your videos to stand out from the crowd. Adding subtitles to your videos is critical to success. Here's why:

Many users can't hear your audio. Over 466 million people in the world having significant or total hearing loss. That's a very large audience that you would be isolating by not having subtitles on your videos. Not only does that allow you to widen your audience, it prevents you from unintentionally isolating a large group of people who may otherwise be interested in your product.

Even those without hearing loss may not be able to hear your videos. For example, about 85% of Facebook videos are viewed without sound. Many people check emails and social media in public places or where watching videos with sound is not appropriate.

Subtitles can improve SEO. Many platforms, like YouTube, index subtitles and captions. That means that videos with text subtitles rank better for SEO. Subtitles also increase the length that people spend on your video, which also improves ranking. For example, someone that cannot turn on audio would abandon a video that does not have subtitles, but might watch one through to the end if it does.

Subtitles break language barriers. If you are marketing your product to other countries, or countries that speak multiple languages, subtitles can be a great way to break through accent or language barriers. Spoken language is harder for individuals to understand or translate than written, so having subtitles would solve that issue.

Subtitles are better suited for social media. Videos with subtitles tend to have a higher reach on social media than those that don't. The same goes for on-screen text that accompanies the video. Since many videos autoplay without sound, having that text to support your video can make sure that no content is lost just because there is no sound.

About fishbat: fishbat is a full-service digital marketing firm and social media agency dedicated to connecting all types of businesses, like American Casting & Manufacturing security tags company, with their target audiences in the most effective and efficient way. Through innovative strategies in social media management, search engine optimization (SEO), branding, web design, reputation management and public relations, fishbat promotes a consistent and professional online voice for all of its clients.

Media Contact: Scott Darrohn, fishbat, 855-347-4228, [email protected]

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SOURCE fishbat