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Studio Movie Grill Launches SMG Accesstm

DALLAS, July 12, 2018 /PRNewswire/ -- Studio Movie Grill (SMG) is the leader of the in-theater dining concept operating 314 screens in 30 locations nationwide. For the last 18 years, SMG has contributed millions of dollars in corporate giving and in-kind donations to local charities and non-profit organizations committed to making a difference. Once again, SMG is leading the way with its new loyalty program, SMG Access^TM.

SMG Access^TM, launched nationwide in June, is the only theater loyalty program focused on positively impacting community members in need through local organizations. SMG Access^TM is a purpose-first loyalty platform where members earn points on every movie ticket purchased at Studio Movie Grill. When a reward is earned, a movie and meal is donated to an outreach program.  SMG has witnessed firsthand the power of movies to inspire and change lives.

SMG Access^TM provides a groundbreaking and purposeful way for guests to support outreach programs in their neighborhoods.  "It's great to see a loyalty program that gives back to the community," said Vinele Grana, Vice President, Worldwide Exhibitor Partnerships, Sony Pictures Entertainment.  This month, SMG Access^TM members will launch the program nationwide by donating 1,500 movies and meals to the following organizations in collaboration with Sony Pictures Animation's Hotel Transylvania 3: Summer Vacation, which opens nationwide on July 13^th.  This on top of the 200 movies and meals donated for Lionsgate's Uncle Drew.  Studio Movie Grill looks forward to announcing additional studio partnerships this year.

How it Works:
Every time a guest earns 1,000 SMG Access^TM points they will receive a $10 eBonus Card, which can be used for movie tickets, food and non-alcoholic beverages at any SMG location. Every time a reward is earned, SMG will donate a movie and meal to a local nonprofit in that community. Going to the movies has never been more meaningful and loyal guests can join SMG on its mission to impact one million lives.

As a conscious business, SMG is committed to creating a positive wake for all five of its stakeholders. Honoring its commitment to Opening Hearts and Minds, One Story at a Timetm, SMG's legacy programs include Special Needs Screenings, Chefs for Children program and annual Opening Hearts & Minds Award, which strive to help families and acknowledge local heroes. SMG Access^TM further differentiates Studio Movie Grill and allows loyal guests to actively participate in helping support its mission to open hearts and minds, one story at a time.

More information can be found at https://www.studiomoviegrill.com/

About Studio Movie Grill
Established in 2000, Studio Movie Grill ("SMG") modernized the traditional movie-going experience by combining first-run movies with full-service, in-theater dining. SMG has swiftly grown to 30 locations in 9 states with further expansion planned.  SMG was named to Inc. Magazine's List of "Fastest Growing Private Companies" two years in a row, placed 12^th in Box Office Magazine's Giants of the Industry in 2018 with key films grossing as high as #4 in North America. For additional information, visit studiomoviegrill.com.

 

SOURCE Studio Movie Grill

News published on 12 july 2018 at 08:30 and distributed by: