AIR MILES® Continues to Bolster Its Coalition with New TELUS Partnership

New offers with telecommunications giant TELUS provide Collectors the opportunity to get more Miles

TORONTO, July 11, 2018 /CNW/ - AIR MILES is pleased to announce a new partnership with TELUS that will allow Collectors to get more Miles faster with a new limited-time offer. Collectors can get an impressive earn rate of 100 Miles for every $100 spent on eligible accessories at more than 200 TELUS retail locations across Canada, beginning July 11.

The partnership brings together two iconic Canadian brands who share a passion for delivering best-in- class experiences for consumers. The rich earn rate coupled with the national scope of the offer is another way that AIR MILES is showing its commitment to making the Program more valuable for Canadians. The debut of this partnership is a fast follow to recent Program enhancements, such as the expansion of airmilesshops.ca and new credit card offerings, all of which continue to cement AIR MILES as a leader in the Coalition loyalty space.

"With a strong presence across the country and customer experience at the forefront of their values, TELUS has become one of Canada's fastest-growing telecommunications brands," said Blair Cameron, President, the AIR MILES Reward Program. "We are excited to be partnering with TELUS to offer our Collectors additional value in the Program, bringing them closer to the moments that matter most to them."

To view latest announcements about the AIR MILES Reward Program enhancements and updates, please see:

• AIR MILES Expands Online Shopping Experience with the Unveiling of New Global Brands
• BMO Introduces 2x the Miles Accelerated Earn Rate on Most Popular AIR MILES Mastercard
• AIR MILES unveils more Rewards and Perks for Collectors

About the AIR MILES Reward Program

The AIR MILES Reward Program is Canada's most recognized loyalty program with nearly 11 million active Collector Accounts, representing approximately two-thirds of all Canadian households. AIR MILES Collectors get Miles at more than 200+ leading brand-name Partners across the country at thousands of retail and service locations and online. It is the only loyalty program of its kind to give Collectors the flexibility and choice to use Miles on aspirational Rewards, such as Merchandise, Travel, Events or Attractions, or instantly, in-store or online, through AIR MILES Cash at participating Partner locations. The AIR MILES Perks feature also gives Collectors the opportunity to get discounts and perks on exciting activities, which include Dining, Shopping, Travel, Entertainment, Leisure and Sports, just for having an AIR MILES Card.

SOURCE AIR MILES Reward Program