Troparé and Lattice Engines Announce Strategic Partnership to Execute AI-driven Sales Plays via Mobile Devices

LAGUNA BEACH, Calif., July 9, 2018 /PRNewswire/ -- Troparé Inc., a thriving developer of self-service B2B marketing and sales acceleration solutions and Lattice Engines, the leading provider of AI-based revenue acceleration solutions, announced a strategic partnership to help customers execute on account-based marketing and sales programs at scale via mobile devices. As a result of this partnership, customers will be able to create AI-driven sales plays in the Lattice Atlas platform, which can then be executed by sales reps on any smartphone or tablet ? independent of Salesforce or other CRMs.

"Troparé has been very successful developing custom data-related native mobile applications for enterprise customers over the years," said Jean-Paul Gomes de Laroche, Corporate Vice President at Lattice. "This partnership will enable any customer, no matter their CRM of choice (if any), to access AI-driven insights and execute sales plays whenever and wherever they want."

Troparé's application development platform serves over 4.5+ million users worldwide, and is capable of producing custom native applications across any mobile operating system in a matter of days. "Time-to-value in onboarding a new customer ? including the creation, design, and testing of their custom application, takes approximately one (1) week," says Troparé CEO and founder, Greg Carpenter. "Our proven mobile platform, in combination with Lattice Engines, creates an ideal channel to easily access and consume their unique predictive insights, accelerating the entire sales cycle without being bound to a specific CRM or alternative stationary distribution channels." All sales dispositions marked in the application can automatically get pushed to any linked CRM or directly into Troparé Studio.

About Troparé Inc.
Troparé is a privately held SaaS company developing self-service B2B data solutions that empower marketing and sales professionals to operate more effectively and efficiently. With twenty (20) issued patents, multiple Fortune 50, F100, and high-growth customers in various verticals, Troparé is growing into a powerhouse within the B2B data-driven marketing and sales acceleration space.

To learn more, visit www.tropare.com and follow @Tropare_Inc.

About Lattice Engines
Lattice helps customers personalize digital experiences to increase the efficiency of their sales and marketing teams by prioritizing contacts for lead and account-based (ABM) programs, identifying net new contacts, implementing cohesive omni-channel campaigns, and increasing customer lifetime value. With an unrivaled track record of success and expertise, Lattice is the leader in providing AI-enabled ABM solutions. To learn more, visit www.lattice-engines.com and follow @Lattice_Engines.

SOURCE Troparé Inc.