Blaze Fast-Fire'd Pizza Launches House-made Dough Knotstm
LOS ANGELES, July 02, 2018 (GLOBE NEWSWIRE) -- Blaze Fast-Fire'd Pizza announced today the launch of its first shareable side item, Dough Knotstm. Developed by Executive Chef Bradford Kent and leveraging his signature, light-as air-dough recipe, Dough Knotstm are a modern twist on traditional breadsticks. Team members hand stretch the fresh, never frozen dough, filling each with mozzarella, garlic and pesto before baking in the restaurant's blazing-hot oven to melty perfection. Each order of Dough Knotstm is baked-to-order and served with a side of Blaze's own red sauce for dipping.
"Our fans across the country and abroad are always telling us how much they love the signature Blaze Pizza crust. So, we wanted to serve up our made-from-scratch dough in another delectable way, by putting our Blaze spin on it ? literally," said Kent. "The result is a shareable product that perfectly complements our pizzas and salads and is already a fan favorite."
Available at all 270+ locations across the United States and Canada, Dough Knotstm are offered in orders of two or four. All participating U.S. locations are offering Dough Knotstm at $1.95 for 2 and $2.95 for 4, making for an inexpensive meal add-on. Pricing and availability may vary at nontraditional locations.
In support of the product launch, Blaze is giving away over 2 million Dough Knotstm to its fans. Guests who are enrolled in Blaze's loyalty programs ? the Blaze Pizza mobile app or email ? will receive a reward for two free Dough Knotstm with the purchase of any pizza.
To turn up the heat even further on the launch of the company's first shareable side item, Blaze is running a social media contest where guests have the chance to win free Dough Knotstm for a year. From July 9-15, fans who post a picture of their Dough Knotstm using the hashtag #WhyKnotBlazeContest and tag @BlazePizza will be entered. The fan with the most retweets ? wins. The second and third prize winners will also win free Dough Knotstm for a month.
"We're excited to launch Dough Knots to our guests and showcase the culinary innovations occurring at Blaze," said Jim Mizes, president and CEO. "As the recognized world leader in fast artisanal pizza, we're inspired by reimagining the classic pizza joint and changing the game, one pizza, one innovation and one community at a time."
About Blaze Pizza
The first Blaze Pizza® restaurant opened on Aug. 6, 2012, in Irvine, Calif., and quickly gained attention for its chef-driven recipes, thoughtful interior design, and a service culture that celebrates individuality. Recently named ?#1 Brand of the Year' in the 2017 Fast Casual Top 100, the fast-growing chain currently operates over 270 restaurants in 40 states, Canada, Kuwait and Saudi Arabia, including the major metropolitan areas of Los Angeles, New York, Chicago, San Francisco, Dallas, Las Vegas, Boston, and Toronto. Founded by Elise and Rick Wetzel (co-founder of Wetzel's Pretzels), the concept is backed by private equity firm Brentwood Associates and founding investors that include LeBron James, Maria Shriver, movie producer John Davis and Boston Red Sox co-owner Tom Werner. For more information, visit www.blazepizza.com or www.facebook.com/blazepizza or click here to view a company video.
Media Contact:
Joshua Levitt, Press Relations
[email protected]
949-215-1438
Blaze Pizza®, fast-fire'd®, the horizontal logo design, the proprietary name "pizzasmith," Dough Knotstm and related trademarks are the property of Blaze Pizza LLC.
A photo accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/d391678e-53c0-4110-a01b-7a61f27e4442
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