ROK Brands Names M&C Saatchi LA As Agency of Record

LOS ANGELES and NEW YORK, July 2, 2018 /PRNewswire/ -- ROK Brands has named M&C Saatchi LA as their agency of record for strategic positioning and development of a new ROK brand which will launch in the second half of 2018. Financial terms were not disclosed.

M & C Saatchi LA will help ROK launch a new brand to promote its ROK Life service bundle, hardware and connectivity offerings. The new brand will deliver unrivaled value by bundling life services including family telemedicine, pharmacy savings and a consumer rewards program. The firm will craft the strategic positioning of the new ROK Brand, develop its visual identity, as well as create, produce and manage the launch of the new ROK Brand including any experiential activity and broader communications campaign.

"We love challenger brands - we are excited that ROK is looking to upset the status quo," said Huw Griffith, CEO and Partner of M&C Saatchi LA. "We are looking forward to partnering with the team to create work that cuts through and makes the brand famous."

"The ROK family of brands has grown because we recognize the potential of strong brand names," noted Jonathan Kendrick, chairman and co-founder of ROK Brands. "We are delighted to be partnering with M&C Saatchi LA to bring ROK Brands to the next level in consumer awareness and value."

About ROK Brands
ROK Brands was founded by seasoned business innovators John Paul DeJoria (John Paul Mitchell Systems, Patron Tequila) and Jonathan Kendrick (British entrepreneur). The corporation includes ROK Mobile, ROK Vision, ROK Drinks (ABK Beer, Real Irish Whiskey, Bogart's Spirits, among others), ROK Water, ROK Stars, ROK Books and other brands.  Headquartered in the United Kingdom and Southern California, ROK Brands offers a diverse portfolio of products that improve the lifestyle of mankind around the world.

Additional information can be found at www.rokbrands.com

About M&C Saatchi LA
M&C Saatchi LA is based in California, but global in reach. Launched a decade ago, the agency is part of the world's largest independent marketing communications group, with 26 offices in 18 countries. M&C Saatchi was founded on and operates with the principal of 'Brutal Simplicity of Thought." Today the worldwide network employs more than 1,800 people who service over 200 clients, spanning advertising, design, social, content, digital marketing, mobile, public relations, sponsorship and event management. M&C Saatchi LA was named in the top five of Ad Age's Best Places To Work in 2015. www.mcsaatchi-la.com.

SOURCE ROK Brands