Celebration Pointe to Bolster Consumer Traffic Through Official Partnership with the University of Florida Gators

GAINESVILLE, Fla., July 2, 2018 /PRNewswire/ -- Celebration Pointe, north central Florida's premier mixed-use development prominently located at I-75 and Archer Road in Gainesville, today announced that it will aggressively seek to increase consumer traffic through a comprehensive partnership program with the University of Florida Gators. The agreement includes Celebration Pointe hosting Gator Talk radio shows with UF football and basketball coaches. The campaign is being branded as: "Celebration Pointe, Where Gators come to Celebrate."

This sponsorship will put Celebration Pointe front and center with the estimated 3.5 million Gators' fans statewide and millions more nationally (Scarborough Research). Celebration Pointe's unique setting and combination of retail, restaurants and entertainment are the perfect match for Gator Nation. Scarborough Research determined that Gators' fans:

• Are 87 percent more likely than non-Gators' fans to have eaten in a sit-down restaurant 10+ times in the past 30 days
• Are 48 percent more likely than non-Gators' fans to have attended a movie 4+ times in the past 30 days
• Agree at 57 percent clip that shopping used to be more enjoyable

"We look forward to hosting Gators' supporters, along with the many Celebration Pointe guests, who want to experience the coaches' shows," said Ralph Conti, a development partner in the project. "UF football and basketball provide a great source of pride for the region and we are pleased to bring Gators' coaches, staff and the Florida faithful to Celebration Pointe during football and basketball seasons."

The programs, broadcast on 38 radio affiliates statewide, will feature the respective coaches discussing both recent games and upcoming opponents. It will be held on the stage at City Walk in the heart of Celebration Pointe.

Today's announcement follows multiple new store openings at Celebration Pointe, including Tommy Hilfiger, Nike Factory Store, Kilwins and a 10-screen, state-of-the-art Regal Cinemas RPX theater. Many more new, exciting openings will follow during 2018.

About Celebration Pointe
Located at the intersection of I-75 and Archer Road, Celebration Pointe is a 160-acre, one million-plus-square-foot mixed-use development. In addition to some 300,000 square feet of Class-A office space, Celebration Pointe will feature approximately 400,000 square feet of many first-to-market retailers and restaurants, as well as a mix of highly experiential and entertainment venues. Major anchor tenants include Bass Pro Shops, which opened November 2016 and the area's first luxury seating, state-of-the-art Regal Cinemas RPX theater complete with food and lounge which opened in April 2018. The project will also contain a 140-room Hotel Indigo, which is slated to open in October 2018. Celebration Pointe will also have the area's newest selection of luxury apartments and urban townhomes. For more information, please visit www.celebrationpointe.com.

SOURCE Celebration Pointe