Purple Mattress Company Introduces Products to San Francisco Mattress Firm Locations

ALPINE, Utah and SAN FRANCISCO, June 21, 2018 /PRNewswire/ -- Purple Innovation, LLC (NASDAQ: PRPL) ("Purple"), a comfort technology company known for creating the "World's First No Pressuretm Mattress," today announced that it has further expanded its blended channel strategy by bringing its patented comfort technology products to select Mattress Firm locations in San Francisco.

The expansion to San Francisco will make Purple mattresses available in 16 additional stores, each hand-selected by Mattress Firm. Mattress Firm is the nation's number one specialty bedding retailer, with more than 3,000 neighborhood stores across 49 states.

San Francisco follows the recent announcement of Purple products in Mattress Firm locations in Chicago. They join Sacramento, Austin and Washington D.C., which were announced in 2017. The blended channel strategy has proven to be a huge success for Purple with customers now able to experience the products first-hand before making a purchase.

"It's been a pleasure working with Mattress Firm to place our products into the hands of our customers," said Terry Pearce, co-founder and CEO of Purple. "We're excited to offer people in San Francisco the chance to try out our mattresses at a physical location. At Purple, we're all about enhancing the customer experience and our partnership with Mattress Firm helps us achieve that."

Purple mattresses are now available in the following San Francisco Mattress Firm locations:

Purple's newest generation of mattresses will be featured in each San Francisco location, including the company's signature, super-durable Hyper-Elastic Polymer® material. The mattresses tout carefully designed responsive support coils, which are tuned to work in unison with Purple's advanced technology. Each coil sits in an individual fabric casing to reduce noise, maintain motion isolation and provide full-body responsive support.

"Providing our customers with a selection of quality products is what we strive to achieve," said Mike Putzke, president of Mattress Firm's West Division. "We're excited to have Purple products available in select locations now in five cities. Now people in the Bay Area have a chance to experience Purple's innovative mattresses, at one of our conveniently located Mattress Firms."

More information about Purple's ongoing test with Mattress Firm and the products available in San Francisco can be found on the company's website.

About Purple

Purple is a leading comfort technology company, which designs and manufactures products to improve how people sleep, sit, and stand. It offers cushions, pillows, and other comfort products using its proprietary Hyper-Elastic Polymer® technology. All products are focused on founders Terry and Tony Pearce's vision to improve comfort. Purple continues to be a disruptor to the traditional mattress industry with its innovative products, packaging and shipping, direct-to-consumer sales, and generous trial and return policies.

About Mattress Firm

Founded in 1986, Mattress Firm strives to help customers find the beds they want at the price that fits their budget. Today, Mattress Firm has grown to be America's largest specialty mattress retailer, with more than 3,000 neighborhood stores and a passion for helping people find the right bed. Mattress Firm helps customer's budget stretch further with a broad selection of mattresses and bedding accessories from leading manufacturers and brand names. In 2016, Mattress Firm was acquired by Steinhoff International Holdings. Committed to serving its communities, the Mattress Firm Foster Kids, a program of the Ticket to Dream Foundation, hosts six collection drives a year in communities nationwide to ensure that foster children have the resources needed to succeed.

Purple Media Contact

Savannah Turk
Director of Communications, Purple
[email protected]
(801) 756-2600 ext. 244

Mattress Firm Media Contact

Erica Martinez
[email protected]
(214) 269-4404

SOURCE Purple Innovation, LLC