Le Lézard
Subject: FVT

KitchenAid® Creates Cooking School To Spice Up 2018 FOOD & WINE Classic In Aspen


BENTON HARBOR, Mich., June 14, 2018 /PRNewswire/ -- KitchenAid® returns to the FOOD & WINE Classic in Aspen, but this year the cooking experience will be brought to life like never before.  For the first time ever, KitchenAid will create a unique cooking school-themed experience featuring familiar recipes with a modern twist. The KitchenAid Cooking School commences Friday, June 15 and runs through Sunday, June 17. The school will feature six master classes scheduled throughout the three days with live demonstrations from world-class chefs.

In collaboration with the FOOD & WINE Classic in Aspen, KitchenAid will make the demonstrations available for festival attendees and fans at home who follow @KitchenAidUSA.

"Passionate cooks find inspiration in many places. As a trusted partner in the kitchen, KitchenAid enables possibility and allows every cook's culinary ideas to come to life. Our products and experiences are created to enable any home cook to further pursue their culinary passion," said Anthony Pastrick, Brand Manager for KitchenAid. "For the first time ever, we're connecting one-on-one with event attendees and fans at home through social media. This first-hand experience is certain to inspire passionate cooks and encourage them to explore new dishes and techniques. For years, attendees have been able to sample incredible food at the FOOD & WINE Classic in Aspen, now anyone will be able to participate in the making alongside world-renowned chefs regardless if they are in Aspen or home in their own kitchen."

Award-winning chef and TV personality Richard Blais headlines the KitchenAid Cooking School lineup as he hosts a sponsored seminar Saturday, June 16 at 2 p.m. MT. The seminar gives 24 chosen festival goers the opportunity to make a signature dish, whole wheat spaghetti with sorrel pesto, alongside Chef Blais. For those who want to follow along at home, the seminar will be streamed live on FOOD & WINE'S Facebook.

"KitchenAid continues to find new ways to inspire possibility in the kitchen. Now, they will bring the cooking classroom to life in Aspen and you won't want to miss it," said Blais. "The KitchenAid Cooking School will be streamed live so anyone can join me in making one of my favorite dishes from their own kitchen. I hope you'll be inspired to try new, exciting ways to spice up your own go-to meals."

Those planning to make the recipe along with Chef Blais during the livestream can prepare in advance by downloading the ingredient list and recipe on Pinterest

In addition to Richard Blais' cooking experience, three additional, prominent chefs will conduct demonstrations throughout FOOD & WINE Classic in the Grand Tasting Pavilion as part of the KitchenAid Cooking School, including:

Additional offerings with the KitchenAid syllabus will be provided by Ann Nolan, KitchenAid culinary training chef at the World of Whirlpool, Friday, June 15 at 5:15 p.m. MT and Saturday, June 16 at 5:15 p.m. MT.

A longtime sponsor of the festival, KitchenAid continues to provide fully outfitted kitchen stages for culinary demonstrations throughout the event. The brand will display its latest major and countertop appliances at the Grand Tasting Pavilion each day of the festival.

Experience the KitchenAid Cooking School on Facebook, Instagram and Pinterest.

About KitchenAid
Since the introduction of its iconic stand mixer in 1919 and first dishwasher in 1949, KitchenAid has built a complete line of products designed for those with a passion to make. Today, the KitchenAid brand offers virtually every essential for the well-equipped kitchen with a collection that includes everything from countertop appliances to cookware, ranges to refrigerators, and whisks to wine cellars. To learn more, visit KitchenAid.com or join us at Facebook.com/KitchenAid and Twitter.com/KitchenAidUSA.

About FOOD & WINE
FOOD & WINE is the ultimate authority on the best of what's new in food, drink, travel, design and entertaining. FOOD & WINE has an extensive social media following on Facebook, Twitter, Instagram, Pinterest, Tumblr and Snapchat. FOOD & WINE includes a monthly magazine in print and digital; a website, foodandwine.com; a books division; plus newsletters, clubs, events, dinnerware, and cookware. At FOOD & WINE, we inspire and empower our wine and food obsessed community to eat, drink, entertain, and travel better?every day and everywhere.

Media Contact:
Michael Cowen
MSLGROUP
312-220-3953
[email protected]

SOURCE KitchenAid



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