Announcing America's Newest, Most Exciting & Innovative Pet Food Company, Identity Pet Nutrition
DENVER, June 4, 2018 /PRNewswire-PRWeb/ -- Jeremy & Trevar Petersen, 3rd generation veteran pet industry entrepreneurs and previously founding members of Wild Calling & Zoic branded pet foods, are excited to announce the formation of Identity Pet Nutrition, LLC with the launch of 16 sustainable & responsibly sourced canned dog & cat food diets.
After separating from Wild Calling Pet Foods, LLC in May 2017, and applying for the trademark Identity in August 2017, Jeremy & Trevar have spent the past year quietly developing their ideas into an exciting, energetic, innovative & purposeful lifestyle brand story.
Following the launch of its canned products this summer, which includes 95% high-meat, poultry & fish diets available in Chicken, Turkey, Beef, Pork, Duck, Lamb, Salmon & Herring and Quail & Turkey Recipes, the Company plans to launch highly differentiated innovative treats & freeze-dried diets by early next year.
Identity ultimately strives to develop & market the highest quality luxury assortment of alternative small-batch clean-label pet foods available. "It's our goal to be the leader in what we recognize as an emerging niche within the pet industry, by developing a portfolio of responsible, sustainably-sourced, highly nutritious products offering comprehensive health & wellness benefits for companion pets & their owners. We plan to first disrupt the can segment followed by the freeze-dried and treat segments."
Jeremy further remarks, "Our canned diets, for example, utilize meat, poultry and fish proteins which are not only responsibly raised, free-range, grass-fed, hormone & antibiotic-free and human-quality, but all our proteins are delivered FRESH, NEVER FROZEN the day of production to our Quebec, Canada manufacturing facility. The carrots in our diets are even hand-sliced. This type of quality is extremely rare in an industry that has historically relied on rendered frozen blocks to make canned pet foods. The difference is truly noticeable in how our diets smell & feed."
Priced at $3.49-$3.99 for a 13oz dog can and $2.29-$2.44 for a 5.5oz cat can, and with all diets including coconut oil, Identity surely offers a tremendous value proposition. For 95% Grain-Free canned pet foods, and as one of the few brands available using only un-rendered fresh-quality proteins, you'll be hard-pressed to find better options when comparing Identity diets to the existing competition.
The Company also promises an extreme commitment to customer service and a genuine, honest business strategy focused towards 100% transparency. COO Trevar Petersen notes, "our strategy & overall business approach is sure to revolutionize an industry which is often slow to accept & adapt to change. We understand changing consumer demands and feel we offer an unrivaled comprehensive & transparent approach to modern pet nutrition. Discerning pets & their parents are sure to love our products!"
Identity is 100% wholly owned by Jeremy & Trevar Petersen. The Company is proud to maintain its headquarters in Denver, CO. With 300+ days of sunshine and surrounded by the Rocky Mountains, the Denver-Boulder metro area has a unique distinction for being a leader in the better-for-us natural foods movement. Identity is proud to be one of Colorado's newest natural foods disruptors specifically focused towards better-for-us pet foods. The Company will be exhibiting at Superzoo, the leading trade-show for the pet industry, on June 26-28, 2018. Visit Booth 222 to meet the owners Jeremy & Trevar, learn more about our exciting new products and join the revolution.
SOURCE Identity Pet Nutrition
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