Media Advisory - Canadian kindness ends at street level in Toronto

Event to be hosted by RSA Canada with the aim of creating safer streets by building empathy among Toronto's pedestrians, cyclists, motorists and drivers

TORONTO, June 2, 2018 /CNW/ -

WHAT:
RSA Canada, a leading property and casualty insurer in Canada, aims to shift the conversation around safety on our streets, from a heated debate to progressive harmony. Let's face it: we Canadians may be known for our polite ways, but that is not reflected at street level. A lack of empathy, compounded by low awareness of the rules of the road, seems to be at the core of the issue. A recent survey commissioned by RSA Canada¹ found 50 per cent of Toronto pedestrians and drivers admit they don't always know when cyclists have the right of way.

TruceTO, RSA's new corporate social responsibility initiative, seeks to unite pedestrians, cyclists, motorists and drivers based on every Torontonians' shared desire for ? and right to ? safer streets. The goal is to make Toronto one of the first cities in North America to officially call a truce between pedestrians, cyclists, motorists and drivers.

All Torontonians are invited to join the TruceTO launch event, for the chance to participate in a fun, interactive survey on their street sense, take a pledge to be a better street-sharer, get a picture taken against a customizable backdrop and score a fun surprise. Those who can't make it to the event are still welcome to take the pledge to be a better street sharer at www.truceto.com and by using #TruceTO on social posts. Attendees will also have the chance to participate in a driving simulation provided by DriveWise, a leading Canadian driving school, where they can quite literally, put themselves in the driver's seat to better understand and better navigate our changing streets ? bike lanes, construction zones and pedestrian crossings, to name a few.

WHO:
Interviews available with:

• Donna Ince, Senior Vice President, Personal Insurance at RSA Canada

WHERE:
464 King Street West (King Street West and Spadina Avenue)

WHEN:
Saturday, June 2
10 a.m. ? 2 p.m.

To learn more about the program and to take the pledge, visit www.truceto.com.

About RSA:
With a 300-year heritage, RSA is a multinational quoted insurance group. Focusing on general insurance, RSA's core markets are the UK & Ireland, Scandinavia and Canada, with the capability to write insurance business across the globe.  RSA's core businesses have approximately 13,500 employees with net written premiums of £6.3bn in 2016.

About RSA Canada:
The RSA Canada group of companies includes Roins Financial Services Limited, Royal & Sun Alliance Insurance Company of Canada, Quebec Assurance Company, Johnson Inc., Unifund Assurance Company, Western Assurance Company, Ascentus Insurance Ltd., Canadian Northern Shield Insurance Company and RSA Travel Insurance Inc. (collectively, "RSA Canada") and is part of a group of companies headed by RSA Insurance Group Plc. RSA Canada employs more than 3,000 people across Canada and is one of the oldest insurance companies in the country with roots dating back to 1833.

©2016 Royal & Sun Alliance Insurance Company of Canada. All rights reserved. RSA, RSA & Design and related words and logos are trademarks and the property of RSA Insurance Group plc, licensed for use by Royal & Sun Alliance Insurance Company of Canada. RSA is a trade name of Royal & Sun Alliance Insurance Company of Canada.

SOURCE RSA Canada