Imaginaria Creative Expands, Converging Strategy and Design
PLANO, Texas, May 24, 2018 /PRNewswire-PRWeb/ -- Imaginaria (ImaginariaCreative.com) is expanding to meet the growing needs of its Clients by bridging "Strategy" with its core creative "Design" competencies. As "experts in crafting lifestyle brands," connecting corporate and product strategy with a powerful brand strategy is a necessity in today's world when creating visually-memorable brands and designs that connect emotionally with people.
With similar philosophies and visions, the alliance is a powerful alignment of complementing experience, knowledge and skills. Schultenover brings more than 20 years experience in brand strategy, creative marketing, communications and production. He's traversed agency and corporate sides of the equation, along with an array of industries and business models. "The power of this partnership was a big "ah ha" moment," says Sanchez for both award-winning entrepreneurs. Chris Schultenover leads the strategy efforts, while Cesar Sanchez, Founder and Creative Director, leads the creative.
"Getting to the heart of each Client's problem is simply more complex today than ever before," says Sanchez. Schultenover adds, "developing a sound strategy requires insights and market research, a strong understanding of the competitive landscape and trends, so you can truly align what you are doing with the uniqueness of each brand, creating a niche for your clients." The alliance is simply going to help ensure Imaginaria is the 'go to' source for smart, imaginative creative solutions that generate measurable results, while always engaging people's minds and emotions.
With more than 45 years of category-creating experience combined, this alliance is an evolution into a full- service brand agency, greatly impacting Imaginaria's offerings?to now include Brand Strategy, Brand Identity, Packaging, Digital and Print Marketing across all channels, Video, Tradeshow Booths and Merchandise, and Event Assets. "How and what we 'imagine' just got a whole lot bigger," says Schultenover.
To discover the new Imaginaria Creative and see how the convergence of Strategy and Design can help your company and brand get noticed, go to the newly launched website at http://www.imaginariacreative.com
About Imaginaria Creative
Imaginaria (ImaginariaCreative.com) is an expert in crafting lifestyle brands, where strategy and design converge?creating visually engaging brands that get noticed. A different kind of agency, where the principals of the business are also the creators of the work and each Client's primary point of contact?so easily becoming virtual extensions to teams. This tight collaboration is consistently the source of imaginative solutions that tell each brand's unique story with the infusion of emotion that connects brands and people. For Imaginaria, the convergence of the 'science' and 'art' sides of the equation ensures the health of the craft of commercial artistry, which is why Clients trust them with their most important assets: their identity, products and customers.
SOURCE Imaginaria Creative
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