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Subject: PDT

SauzaŽ Tequila Launches Sauza Agua Fuertetm, A First-Of-Its-Kind Tequila Spiked Sparkling Water


CHICAGO, May 24, 2018 /PRNewswire/ -- SauzaŽ Tequila today announced the launch of Sauza Agua Fuertetm, a tequila-based, ready-to-drink spiked sparkling water hitting store shelves this summer season. Agua Fuerte is made with SauzaŽ Silver Tequila, which has a taste profile of fresh, green notes, and natural fruit essence to create a light, refreshing cocktail with no artificial flavors or sweeteners.

Crafted with clear, sparkling water and a real tequila base, Sauza Agua Fuerte taps into the rising demand for refreshing and ready-to-drink cocktails. This newest ready-to-drink product from Sauza Tequila is light in sweetness and calories and full on crisp fruit and agave taste.

"We're excited to introduce something new to the fast-growing, spiked sparkling water category," said Malini Patel, Vice President of Tequila and Premium Growth Platforms at Beam Suntory. "With a tequila spirit base and a focus on fresh, natural flavors, Sauza Agua Fuerte is perfect for tequila fans who are seeking light, refreshing cocktails to enjoy during the warm weather months."

Sauza Agua Fuertetm is available in three natural flavors:

Sauza Agua Fuerte has 5% ABV, making it an optimal summer refreshment that is best enjoyed chilled. It is packaged in convenient, slim 12-ounce cans and features traditional Mexican sugar skull artwork on the exterior. The ready-to-drink cocktails are available in select markets in single cans for a suggested retail price of $2.99 or 4-packs with a suggested retail price of $9.99.

For more information or to find Sauza Tequila near you, please visit www.sauzatequila.com or learn more at @SauzaTequila on Instagram and @SauzaTequila on Facebook.

About SauzaŽ Tequila
About SauzaŽ Tequila: SauzaŽ Tequila, the world's #2 premium tequila, is the perfect complement to any occasion, allowing every moment to become a celebration. Each bottle of SauzaŽ Tequila, the margarita's favorite tequila, is carefully crafted with the finest, fresh blue agave from the storied "La Perseverancia" distillery in Jalisco, Mexico using a process deeply rooted in tradition since 1873. SauzaŽ offers a full line of refreshingly real tequila including SauzaŽ Signature Blue Tequila, SauzaŽ Signature Blue Reposado, SauzaŽ Conmemorativo Ańejo, SauzaŽ Silver, SauzaŽ Gold, SauzaŽ Cucumber Chili Lime and Sauza Agua Fuertetm

About Beam Suntory Inc.
As the world's third largest premium spirits company, Beam Suntory is Crafting the Spirits Brands that Stir the World.  Consumers from all corners of the globe call for the company's brands, including the iconic Jim Beam and Maker's Mark bourbon brands and Suntory whisky Kakubin, as well as world renowned premium brands including Knob Creek bourbon, Yamazaki, Hakushu and Hibiki Japanese whiskies, Teacher's, Laphroaig, and Bowmore Scotch whiskies, Canadian Club whisky, Courvoisier cognac, Hornitos and Sauza tequila, EFFEN and Pinnacle vodka, Sipsmith gin, and Midori liqueur. 

Beam Suntory was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit and commitment to Growing for Good.  Headquartered in Chicago, Illinois, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan.  For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.

DRINK SMARTŽ

Sauza Agua Fuertetm Spiked Sparkling Water Made with SauzaŽ Tequila and Natural Flavors, 5% alc./vol. Š2018 Sauza Tequila Import Company, Chicago, IL

SOURCE Sauza Tequila



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