Porsche Cars Canada to appoint Colas Henckes as its Marketing Director

Current Marketing Director, Margareta Mahlstedt, will become Marketing Director at Porsche Cars Great Britain

TORONTO, May 24, 2018 /CNW/ - Porsche Cars Canada, Ltd. (PCL) is pleased to announce the appointment of Colas Henckes as its new Marketing Director, effective July 2, 2018. Henckes will join PCL from Porsche France where he held the position Marketing Director since 2008. Prior to then, he was the brand's Press and Public Relations Manager. He also held various PR, Sales and Marketing roles with BMW France, among others. Henckes will carry the torch from incumbent Margareta Mahlstedt, who will become Marketing Director at Porsche Cars Great Britain. 

"We are delighted to welcome Colas to Canada," said Marc Ouayoun, President & CEO, Porsche Cars Canada, Ltd. "We've had the opportunity to work together several years in France and he is very well positioned to tackle this new challenge. With his expertise in Motorsport, experiential events, and social media, he is poised to pursue the excellent work that Margareta Mahlstedt has executed in this role."

"I am quite enthusiastic to join Porsche Cars Canada to help support the development of the brand, put forth its digitalization plans, and above all, prepare for the arrival of the first fully electric Porsche," said Colas Henckes.

Porsche Cars Canada, Ltd., a dedicated subsidiary of Porsche AG, imports and distributes Porsche vehicles in Canada. The company employs a team of more than 50 in sales, aftersales, finance, marketing, network development, and public relations. In 2017, Porsche sold an unprecedented 8,249 units in Canada, up 17% over the prior year.

SOURCE Porsche Cars Canada