Le Lézard
Classified in: Science and technology, Business, Sports and recreation
Subject: JVN

LiveU and Griiip Team Up to Create Dynamic Cost-Effective Live Broadcasting for Entry-Level Formula Motorsports


Griiip ? manufacturer of the G1, a new tech-packed, entry-level Formula race car that races in the 'G1 Series' ? join forces with LiveU to change the dynamics of motor racing live coverage

HACKENSACK, New Jersey, April 25, 2018 /PRNewswire/ -- Griiip, manufacturer of the ground-breaking G1 Formula cars and founder of the new G1 Series for drivers aspiring to reach Formula 1, has teamed up with LiveU to create a paradigm shift in the way that motorsport is covered, both in terms of technological simplicity and cost reduction.  

The G1 Formula race car with the LiveU unit

Griiip set out to provide dynamic, premium quality coverage, which is in no way possible using traditional broadcast technology and quickly identified LiveU as the ideal partner. Both Griiip and LiveU want to bring viewers back to watching and engaging with motorsport, starting with G1. The first race of the G1 Series ? in many ways a pilot event ? took place in Northern Italy (where the whole series will take place) over the weekend of the 14th/15th April. The race was streamed on a dedicated website to attract both new and existing motor racing fans. Future races will also be available on Facebook Live.

"It is unbelievable how much broadcasting technologies have advanced in the last five years," says Gilad Agam, CTO with Griiip. "LiveU is the most advanced and the most visionary supplier and has unique, proven technology that can be successfully used for high-speed motor racing. We approached them to build a partnership and we expect this collaboration to continue beyond the G1 Series. Being able to bring these events in a dynamic way to viewers at a small fraction of the cost of traditional technologies is very exciting for us. The ability to affordably and reliably stream from each car during a race is ground-breaking. We believe that this, along with live car data and insights, will really help audience engagement and is something that will attract the attention of other motorsport series."

Each car had an ultra-small LU200 portable transmission unit from LiveU on it, attached to a GoProtm camera that was in turn attached to two microphones. A flagship LU600 unit was used for wider coverage of the event. For future events, like the race on May 20th, viewers will be able to select individual driver feeds on the G1 Series website. Griiip is also intending to use drones to expand coverage of the races.

Ronen Artman, VP of Marketing, said, "This is genuinely exciting for us to partner with Griiip.  It's great to showcase what our technology can bring to viewers and it highlights all the recent work that we have done to bring our solutions firmly into the world of modern sports broadcasting."

When developing the new entry-level Formula ? based on the US Formula 1000 regulations ? Griiip identified two clear issues: being able to bring even entry-level Formulas to a wide audience with cutting-edge live coverage without breaking the bank; and massively reducing the cost of the entry-level Formula experience.

Getting to the top in motor racing has become prohibitively expensive. Griiip's new G1 Series provides a hi-tech stepping stone by creating an entry-level formula that doesn't compromise on quality but massively reduces the cost. Griiip has created a high-performance car that can be bought for only ?52,900 (they can also be leased) and can be operated by a small team, with low life-cycle cost, rather than the very expensive team of specialists required in other Formulas.

About LiveU

LiveU is driving the live video revolution, providing live video streaming for TV, mobile, online and social media. Let your audience become part of your story with high-quality and flawless live video, transmitted from anywhere in the world, through the use of our patented bonding and video transport technology. LiveU creates a consistent bandwidth and a reliable connection so you can acquire, manage and distribute high quality remote live broadcasts over IP. Our broad portfolio of products sets the industry standard for live video production. From backpacks to smartphones, and satellite/cellular hybrid to external antenna solutions, LiveU offers a complete range of devices for live video coverage anytime, anywhere. In addition, LiveU offers extensive cloud-based management and video distribution solutions. With over 3,000 customers in 100+ countries, LiveU's technology is the solution of choice for global broadcasters, online media, news agencies and social media.  For more information, visit www.liveu.tv, or follow us on Twitter, Facebook, YouTube, LinkedIn or Instagram.

About Griiip

Griiip (www.griiip.com) is an Israeli race car company, which designs and manufactures innovative race cars targeted at the entry level categories. In accordance with its vision, to bring Motorsport back to the people, Griiip is developing an array of technology-based services that will augment and revolutionize motorsport experience. Through its novel racing series ? the G1 Series, Griiip has set a goal to deliver the most exciting racing experience for fans and drivers, to reduce the cost of racing, and increase safety.

Contact: 
Joss Armitage (Int'l) 
+44-7979-908-547 
[email protected]

LiveU ( http://liveu.tv/ ) is the pioneer and leader of IP-based video services and broadcast solutions for acquisition, management, and distribution.

Photo - https://mma.prnewswire.com/media/681629/G1_Series_LiveU.jpg

Logo - https://mma.prnewswire.com/media/267684/liveu_logo.jpg


These press releases may also interest you

at 04:00
A novel ice hockey puck with an integrated chip is revolutionising the world of sport. The Swiss ice hockey puck, known as an "Eisgenoss", which is being issued in a limited edition of gold, silver and conventional hard rubber, marks the beginning of...

at 00:30
Wego, the largest online travel marketplace in the Middle East and North Africa (MENA), is thrilled to announce its continued partnership with the Tourism Authority of Thailand (TAT) for the fourth consecutive year, showcasing the unparalleled beauty...

24 avr 2024
Churchill Downs Racetrack ("Churchill Downs") announced today a partnership with The Unwell Network (UNWELL) that will add a fresh and unique thrill to the 150th running of the Kentucky Derby. The home of the longest continually held sporting event...

24 avr 2024
Toyota cars and trucks will lead the fields at the upcoming NASCAR race weekend at World Wide Technology Raceway (WWTR), signaling the first-ever automotive manufacturer partnership for the 700-acre multi-purpose racing facility. WWTR also announced...

24 avr 2024
Ouro, a global fintech company founded in 1999 by former University of Texas (UT) students and Netspend founders Roy and Bertrand Sosa, today announced a game changing partnership with Texas One Fund, the Official NIL Collective of University of...

24 avr 2024
NSSF®, The Firearm Industry Trade Association, commends Tennessee Gov. Bill Lee for signing into law SB 2223, the Second Amendment Privacy Act. This NSSF-supported law protects the privacy and sensitive financial information of people purchasing...



News published on and distributed by: