Le Lézard
Classified in: Business
Subject: LIC

Mixing Creole Spice with an Award-Winning Southern Chef


OPELOUSAS, La., April 17, 2018 /PRNewswire/ -- In the spirit of Southern tradition, Tony Chachere's® Famous Creole Cuisine is kicking up the heat with a new partnership. Tony's is proud to announce it is teaming up with southern legend Chef Virginia Willis and will be the Presenting Sponsor for her upcoming book tour.

Willis is launching her newest cookbook, Secrets of the Southern Table: A Food Lover's Tour of the Global South. This new book embraces everything Southern, including its people and traditions ? while also breaking many of the existing stereotypes about Southern cooking.

"We are absolutely thrilled to be partnering with such an outstanding chef," said Celeste Chachere, Director of Marketing and Public Relations at Tony Chachere's®. "Just as Tony Chachere himself embodied true Southern tradition and brought it to life through his Creole Seasoning, Virginia's recipes do the same with their authentic styles and ingredients."

Willis, who was born in Georgia, combined her talents with award-winning photographer Angie Mosier. The two spent almost a year traveling to 11 states ? including the farms and fields of Louisiana ? to capture the richness of the modern south. Each of the eight chapters in Secrets of the Southern Table showcases a farmer, catcher, harvester, or maker; and 10 recipes from the home cook that reflect the cuisine of the modern south.

Secrets of the Southern Table: A Food Lover's Tour of the Global South

"Growing up in Louisiana, Tony Chachere's® Creole Seasoning was as much an integral part of my mother's kitchen as her cast iron skillet," said Virginia Willis, a James Beard award-winning cookbook author and chef. "It's now a trusted pantry staple in my own kitchen and is my absolute go-to spice blend. I'm thrilled to partner with Tony Chachere's® for my Secrets of the Southern Table book tour and share with readers the authentic flavors of the South. Laissez le bon temps rouler, y'all!"

Secrets of the Southern Table goes on sale Tuesday, May 1, but is available now for preorder. The book tour begins on April 30 in Atlanta and will run through September. Tony Chachere's® will be showcased throughout the tour. For more information about the book and about Virginia Willis, visit virginiawillis.com and follow Tony Chachere's® on Facebook at tonychacheres, on Instagram @tonychacheres, and on Twitter @TonyChacheres.  

Tony Chachere's® Famous Creole Cuisine was founded in 1972 by Tony Chachere, the "Ole Master" of Creole cooking. Tony Chachere's® continues to be family owned and operated and is located in Opelousas, Louisiana. Employing more than 75 people, the family maintains a tradition of Creole authenticity in its comprehensive line of seasonings, mixes, marinades and sauces for both pantry and table.

www.tonychachere.com

 

SOURCE Tony Chachere's Famous Creole Cuisine


These press releases may also interest you

at 07:49
In the news release, Roborock Reports 2023 Full Year Financial Results, issued 28-Mar-2024 by Roborock over PR Newswire, we are advised by the company that in the first bullet point of "Growth across Product Categories", the USD amount should read...

at 07:48
Gold's Gym SoCal ? the original home of fitness workouts ? celebrates its 35th anniversary, marking three and a half decades of unparalleled dedication to health, wellness, and community. To coincide with the milestone, Gold's Gym SoCal is unveiling...

at 07:29
In a strategic move to address the growing talent shortage in the global construction equipment industry, XCMG Machinery (SHE:000425, "XCMG") has launched an extensive cross-training program for its employees from XCMG Global Business Headquarters....

at 07:05
Syngenta Group today announced financial results for the fourth quarter and full year 2023. Syngenta Group sales for full year 2023 were $32.2 billion, down $1.2 billion or 4 percent year-on-year (-1% CER). Full year EBITDA decreased 18 percent...

at 07:00
Scrum Ventures, a San Francisco and Tokyo-based early-stage venture capital firm, announced that NBA Champion and entrepreneur Kyle Kuzma, will join the fund as an advisor....

at 07:00
Operation HOPE announced today that "FINANCIAL LITERACY FOR ALL," the latest book by its Founder and CEO John Hope Bryant, has reached #1 on Amazon for Economics, prior to its April 16, 2024 release. From the best-selling author of "Up from Nothing,"...



News published on and distributed by: