Le Lézard
Subject: NEW PRODUCTS/SERVICES

Canadians Offered New Way to Experience Mobility and Automobile Lifestyle


NIAGARA FALLS, Ontario, April 11, 2018 (GLOBE NEWSWIRE) --

Editors Note: A photo for this release will be available on the Canadian Press picture wire via GlobeNewswire.

Today, during a live demonstration at the Automotive Conference and Exposition (ACE) at the Fallsview Casino Resort, Bruce Croxon, former investor on CBC's The Dragon's Den, current Host of BNN's The Disruptors and Managing Partner at Round13 Capital, introduced AutoLife.ca, an innovative automotive lifestyle website providing consumers with a personalized journey and a central source for all things in their auto life.

AutoLife.ca is an innovative automotive lifestyle website providing consumers with a lifestyle community and resource with an experience that connects users to tools, information and entertainment about automobiles. The site offers customizable options to give users content that is highly personalized to their preferences.

"The marketplace is ever-evolving and is increasingly being disrupted by technology platforms that separate organizations from their customers," said Bruce Croxon. "AutoLife.ca is an advanced and highly adaptable platform that puts the consumer first by giving them a community and an experience in a whole new way."

AutoLife.ca is about Canadian consumers and exploring the emotional connection with their automobiles.  From first time buyers, to enthusiasts, owners, renters, or those looking to research vehicle reviews, insurance costs, or interesting Canadian drive routes, AutoLife.ca will adapt to the user's needs and deliver all in one place.

"Automobiles are an integral part of our culture and have transformed the way we live," said Croxon. "AutoLife.ca is an innovation unlike any other that allows the consumer an experience not just a transaction."

The mission of AutoLife.ca is to provide Canadians with better access, better information and better choices.  Simplifying the lives of people who appreciate the mobility, freedom and lifestyle that automobiles provide.

To view video footage associated with this press release, please visit the following link:  https://app.frame.io/f/6b7df70c-baa8-405c-a019-085e02e1e7ea

To see additional photos from the launch event, please visit the following link:  https://flic.kr/s/aHsmiCrhyp

For media inquiries or to request an interview:
Barbara Barrett:
Telephone: (343)998-8906
[email protected]

A photo accompanying this announcement is available at http://resource.globenewswire.com/Resource/Download/56bb274c-8eb8-44eb-a9a1-ad841ad6284a



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