Le Lézard
Classified in: Environment
Subject: RCY

The Valent Group of Companies Helps Launch "No Taste for Waste" Campaign


WASHINGTON, April 3, 2018 /PRNewswire/ -- Today, the Valent Group of Companies is partnering with the CropLife Foundation and Meredith Agrimedia to launch the "No Taste for Waste" campaign, an initiative to reduce food waste and loss. The campaign, which includes an interactive website, special edition "bookazine" and social media messages, is a resource for consumers interested in reducing household food waste, while educating the public on how farmers take steps to fight food loss in their fields.

The Valent Group and other partners, including Land O'Lakes SUSTAIN, the American Farm Bureau Federation and FLM Harvest, collaborated with the CropLife Foundation and Meredith Agrimedia to launch the "No Taste for Waste" campaign. The campaign connects consumers to real farmers, like Washington state apple growers Mike and April Clayton, who work hard to operate in a sustainable manner and act as good stewards of the land, while reducing food waste.

"It's an honor to be able to partner with the CropLife Foundation. Land O'Lakes, and the American Farm Bureau Federation in support of this important campaign," said Andy Lee, President and CEO of the Valent Group of Companies. "We're hoping that by understanding how much the ag community does to minimize food waste, consumers will be encouraged to extend those efforts into their own pantries and kitchens."

"WASTE LESS, SAVE MONEY!" BOOKAZINE

The bookazine, titled "Waste Less, Save Money!," produced and distributed by Meredith, is an illustrated publication that looks like a magazine but acts like a book. It includes recipes, meal planning tips and stories about how farmers use innovative ag technology to reduce waste on the farm and in their communities. Consumers can find it at newsstands nationwide beginning April 2018.

The bookazine will provide readers the opportunity to learn about people like Brett Reinford, a dairy farmer in Pennsylvania, who powers his farm and more than 100 other homes with energy from food waste processed in a digester. They can also read about Luella Gregory, a cattle farmer and soon-to-be cookbook author in Iowa, who educates elementary school kids about sustainability and how technology makes farms more efficient. Six other farm families are profiled in the magazine, along with tips for decreasing food waste, straight from the people who grow our food.

DIGITAL AND SOCIAL ENGAGEMENT

Timed to launch simultaneously, the accompanying website, NoTasteForWaste.org, brings the bookazine to life. Consumers will have access to a weekly meal planner, online tools to help reduce waste at home and more stories from farmers combating food waste and loss. A growing collection of recipes from farmers, bloggers and the Meredith test kitchens will also be a highlight on the new site. In addition, consumers can share their stories and food preservation tips using #NoTasteForWaste on Facebook (@NoTasteForWaste) and Instagram (@NoTaste4Waste).

FOOD WASTE: A TRENDING TOPIC

Consumers are increasingly aware of the environmental, economic and social price tags attached to food waste. Reducing food waste is set to become a hot trend at restaurants, grocery stores and home kitchens in 2018, according to the National Restaurant Association, Forbes Magazine, and Food & Wine Magazine. In the United States, up to 40 percent of all food produced is lost to waste, according to USDA estimates.

Join the food waste movement by visiting NoTasteForWaste.org or pick up "Waste Less, Save Money!" at select newsstands and grocery stores.

About the Valent Group of Companies

The Valent Group of Companies includes Valent U.S.A., Valent BioSciences, Pace International, and Mycorrhizal Applications. With offices in the U.S. and around the world, the Valent Group is a global leader in the development and commercialization of both traditional chemical products and also biorational products that protect agricultural crops, enhance crop yields, improve postharvest quality, beautify the environment, reduce food waste and safeguard public health. For more information about Valent or our full product line, please visit valent.com.

SOURCE Valent Group of Companies


These press releases may also interest you

at 16:30
Verde Clean Fuels, Inc. ("Verde" or the "Company") , a renewable energy company focused on the development of commercial production plants to convert syngas derived from diverse feedstocks into gasoline, today reported full year 2023 GAAP diluted net...

at 16:30
International WELL Building Institute (IWBI) ? the global authority on healthy buildings, organizations and communities ? and Empire State Realty Trust, Inc. announced today that the New York-based real estate company is among the first commercial...

at 16:25
Universal Display Corporation (UDC), enabling energy-efficient displays and lighting with its UniversalPHOLED® technology and materials, today announced its Executive Vice President and Chief Technical Officer, Dr. Julie Brown, will deliver a...

at 16:15
Fastenal Company is proud to announce the publication of its 2024 ESG Report. The report, which recaps Fastenal's performance and progress in the year ending December 31, 2023, was produced with reference to the Global Reporting Initiative (GRI)...

at 16:15
Planet Labs PBC , a leading provider of daily data and insights about Earth, today announced it has signed a multi-year data-license agreement with Carbon Mapper, Inc. to provide hyperspectral core imagery to the non-profit and its partners until...

at 16:05
Danimer Scientific, Inc. ("Danimer" or the "Company"), a leading next generation bioplastics company focused on the development and production of biodegradable materials, announced today financial results for its fourth quarter and full year, ended...



News published on and distributed by: